harpercollins.co.uk welcome series

3 emails over 3 days, counted from the day we signed up.

Day 0First email
Email 1 · WelcomeWelcome , to HarperCollins Books 📚
Day 11 day later
Email 2 · Onboarding, let's get to know each other 👋
Day 32 days later

What each email does

Day 0First emailWelcomeWelcome , to HarperCollins Books 📚HarperCollins welcomes new newsletter subscribers and explains the benefits of joining, including exclusive content, deals, and book news. It also promotes a seasonal sale and a book giveaway.
Day 11 day laterOnboarding, let's get to know each other 👋HarperCollins invites a new subscriber to share their birthday and favorite book genres for more relevant content. It also promotes an autumn sale with 40% off books using a discount code.

WelcomeDon't forget your welcome offer 📚⭐HarperCollins reminds a new subscriber about a welcome discount on books. The email promotes an autumn sale with a time-limited offer and links to the online store.

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