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Email examplesBrandsHarperCollins UKSale / discount

HarperCollins UK Prime Day sale email

Promotes discounts on more than 100 HarperCollins books during Amazon Prime Big Deal Days. It emphasizes that the offers end at midnight and directs readers to browse the selection.

HarperCollins UK

Day 12 after signup

, Prime Day ends at midnight! πŸ“šπŸš¨

Shop now to get the discounts! ⏰

Why it works

  • Lead with a clear deadline so readers immediately understand why the offer is time-sensitive.
  • Give a concise sense of the selection before the main call to action, making it easier for readers to decide whether to browse.

How it is built

  1. Urgency-led opening
  2. Deal selection overview
  3. Browse call to action
  4. Retailer pricing disclaimer
Email copy

View in Browser The Amazon Prime Big Deal Day deals end at midnight tonight! Make the most of these brilliant savings as we head into summer. With over 100 HarperCollins books included in the deals - across fiction, non-fiction and children's books - there really is something for all ages and interests. Browse our full selection and treat yourself! GET THE DEALS *Prices shown or discussed are for the UK only and might change depending on the retailer. HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here

Brand
HarperCollins UK
Industry
Ecommerce Β· Books and publishing
Type
Promotional
Email
Sale / discount
Sent
Day 12 after signup
Sent at
Wed, 8:00 AM UTC
From
HarperCollins Books <news@e.harpercollins.co.uk>
CountdownSingle CTA
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 12 links
Length
115 words Β· Under a minute
Images
2
Layout
Single column Β· Balanced
Voice
Urgent
Language
British English
Fonts
Lato, Tahoma, Arial
Dark mode
No custom styles

Colors

  • #d1262f
  • #ffffff
  • #0068a5
  • #377bbf
  • #555555
Red emailsBlue emailsLight emails

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