Hallow onboarding

3 emails over 2 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Hallow! Download the mobile app.Log in on your phone and join thousands of people praying every single day on the app.
Day 11 day later
Email 2 · Activation nudgePlease don’t ignore: Your app isn’t set up yet.Download the app today to get access to everything Hallow has to offer and start building your habit of daily prayer this Christmas season.
Day 2

What each email does

Day 0First emailWelcomeWelcome to Hallow! Download the mobile app.Hallow’s CEO welcomes the new subscriber, introduces the prayer app and encourages them to download it and join a guided prayer challenge. The email also highlights the trial and includes user testimonials.
Day 11 day laterActivation nudgePlease don’t ignore: Your app isn’t set up yet.Hallow prompts a new user to download its app to access prayer routines, communities, and daily inspiration. It supports the request with a user testimonial and a large-scale social proof point.

Onboarding"I was honestly skeptical about this app ...Hallow encourages a new user to begin praying with the app, using community testimonials and suggestions for simple first steps. It closes with a direct prompt to download the app and start.

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