Gumlet onboarding

6 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Gumlet, [First name]Welcome to Gumlet, [First name]
Day 11 day later
Email 2 · Activation nudgeUpload your first video in secondsUpload your first video in seconds
Day 21 day later

What each email does

Day 0First emailWelcomeWelcome to Gumlet, [First name]Welcomes the new subscriber and introduces the core video workflow: upload, customize, and embed. It guides them toward uploading their first video with a single call to action.
Day 11 day laterActivation nudgeUpload your first video in secondsGumlet encourages a new user to upload their first video, highlighting the quick drag-and-drop process and fast playback. A single button leads directly to the upload action.

Activation nudgeYour audience is waiting…Gumlet reminds the new user that they have not uploaded their first video and encourages them to do so with a direct call to action.

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