Growform onboarding

10 emails over 11 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Growform!Let's level up your lead generation together
Day 0Same day
Email 2 · OnboardingGet a high performing form built within minutesTemplates that are made for you to get more leads
Day 11 day later
Email 3 · OnboardingWhy multi-step forms get 2x more leadsWhy Growform is the perfect tool for you
Day 43 days later
Email 4 · OnboardingWhere do you want to send your leads?Here's how to make sure they get to the right place
Day 51 day later
Email 5 · OnboardingMake your form stand out with theme settings ✨Time to make it pretty AND perform
Day 61 day later
Email 6 · OnboardingYour form’s ready - let's get those leads rolling in!How to share your form for best results
Day 6Same day
Email 7 · Trial ending7 days left of your trial - can I help?
Day 71 day later
Email 8 · OnboardingFrom 5-10% CR with highlevel, to 15-20% with GrowformNow he's got time for an extra round of golf each week
Day 92 days later
Email 9 · Trial endingA sneak peak at our paid plansWant to get rid of the Growform branding on your form?
Day 112 days later
Email 10 · OnboardingThe story of how I got startedFrom Friday pub trips to late-night coding sessions

What each email does

Day 0First emailWelcomeWelcome to Growform!Growform’s founder welcomes the new subscriber, explains the product’s lead-generation focus, and introduces ways to get started during the free trial. It points to templates, support, and plan options.
Day 0Same dayOnboardingGet a high performing form built within minutesThe email guides new users to create a form from an industry-specific template, customize its theme, and embed it on their website. It explains how the templates use conversion best practices to reduce friction and capture more leads.
Day 11 day laterOnboardingWhy multi-step forms get 2x more leadsHarvey shares practical advice for designing multi-step forms and explains how they can encourage completion. The email invites the new user to log in and try Growform’s templates, with a video for more guidance.
Day 43 days laterOnboardingWhere do you want to send your leads?Growform explains three ways to route form leads, from email alerts to Zapier and webhooks. It points new users to setup guides, documentation, and a video tutorial.
Day 51 day laterOnboardingMake your form stand out with theme settings ✨Harvey introduces Growform’s theme settings and explains when to use standalone or minimal layouts. The email gives setup steps and links to try the feature.
Day 61 day laterOnboardingYour form’s ready - let's get those leads rolling in!Growform explains how to share a newly created form, with options to link to it or embed it on a website. It also points to guides for embedding forms with popular landing page builders.
Day 6Same dayTrial ending7 days left of your trial - can I help?The founder reminds the recipient that their free trial is nearing its end and invites them to reply if they need help getting started.
Day 71 day laterOnboardingFrom 5-10% CR with highlevel, to 15-20% with GrowformShares a customer story about improving lead-form conversion rates with Growform. It highlights key benefits and encourages the recipient to build a high-converting form.
Day 92 days laterTrial endingA sneak peak at our paid plansGrowform tells the recipient their trial is nearing its end and outlines paid plans, highlighting lead limits and features. It encourages upgrading to remove Growform branding and maintain service continuity.
Day 112 days laterOnboardingThe story of how I got startedFounder Harvey shares how he built Growform after creating a lead-generation form for his wife's business. The story explains the product's purpose and invites the reader to build a form.

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