Godiva welcome series

10 emails over 4 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to GODIVAIndulgence Awaits, And 15% OFF
Day 0Same day
Email 2 · WelcomeWelcome to GODIVAIndulgence Awaits, And 15% OFF
Day 11 day later
Email 3 · WelcomeChocolate Obsession Since 1926Discover Our Story & Save 15% OFF
Day 1Same day
Email 4 · WelcomeChocolate Obsession Since 1926Discover Our Story & Save 15% OFF
Day 21 day later
Email 5 · WelcomeBelgian Truffles, Beautifully Reimagined15% OFF Your First Order
Day 2Same day
Email 6 · WelcomeBelgian Truffles, Beautifully Reimagined15% OFF Your First Order
Day 31 day later
Email 7 · Activation nudgeNever Settle For Less Than Gold ✨Enjoy 15% OFF Your First Order
Day 3Same day
Email 8 · OnboardingNever Settle For Less Than Gold ✨Enjoy 15% OFF Your First Order
Day 41 day later
Email 9 · Activation nudgeCraving Premium Chocolates?Save 15% when you check out today
Day 4Same day
Email 10 · Activation nudgeCraving Premium Chocolates?Save 15% when you check out today

What each email does

Day 0First emailWelcomeWelcome to GODIVAWelcomes new subscribers with a 15% discount on their first purchase and links to popular shopping categories. It also provides offer terms and customer support information.
Day 0Same dayWelcomeWelcome to GODIVAWelcomes new subscribers with a 15% discount on a first purchase and links to shop best sellers, chocolate, and gifts. It also includes the offer terms and customer support information.
Day 11 day laterWelcomeChocolate Obsession Since 1926Introduces Godiva’s chocolate heritage and offers new customers 15% off a first purchase. Shop-category links and offer terms accompany the welcome offer.
Day 1Same dayWelcomeChocolate Obsession Since 1926Introduces GODIVA’s story and offers new customers 15% off a first qualifying purchase. It also provides links to shop categories and customer support.
Day 21 day laterWelcomeBelgian Truffles, Beautifully ReimaginedIntroduces Godiva chocolates and offers new customers 15% off a first order. The email includes eligibility details and links to shop product categories.
Day 2Same dayWelcomeBelgian Truffles, Beautifully ReimaginedIntroduces Godiva chocolates with an offer for a first purchase. The email includes the offer terms and links to browse best sellers, chocolate, and gifts.
Day 31 day laterActivation nudgeNever Settle For Less Than Gold ✨Encourages a new subscriber to make a first purchase with a 15% discount. It highlights shopping categories and includes eligibility and redemption terms.
Day 3Same dayOnboardingNever Settle For Less Than Gold ✨A follow-up to signup encourages a first purchase with a 15% discount offer. Links direct subscribers to best sellers, chocolate, and gifts.
Day 41 day laterActivation nudgeCraving Premium Chocolates?Encourages a new subscriber to make a first purchase with a 15% discount offer. It includes shopping links and the offer’s eligibility details.
Day 4Same dayActivation nudgeCraving Premium Chocolates?A follow-up to a new subscriber offers 15% off a first purchase and provides links to shop best sellers, chocolate, and gifts. It includes eligibility details and contact information.

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