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Email examplesBrandsGlassesUSASeasonal campaign

GlassesUSA Black Friday early-access offer

Promotes early Black Friday savings on designer frames and lenses with discount codes, plus free shipping and buy-now-pay-later messaging. It directs shoppers to browse the store and provides offer exclusions.

GlassesUSA

Day 0 after signup

πŸ–€πŸ‘“ SAVE BIG on brand names before the Black Friday rush!

Free shipping | Buy Now, Pay Later Available

Why it works

  • Tie the offer to a clear seasonal moment to give the promotion immediate context.
  • Keep the shopping action prominent and simple so readers can move directly from the offer to browsing.
  • Place detailed eligibility rules after the main offer so they are available without interrupting the primary message.

How it is built

  1. Product category navigation
  2. Seasonal savings headline
  3. Shopping category prompt
  4. Primary shop button
Email copy

Eyeglasses | Sunglasses | Contacts | Progressives | Sale Use your FSA & HSA dollars with our best deals >>> Shop by frame shape Shop All *This is an advertisement EARLY40 : β€’ Code is for a 40% discountAmount on designer frame markdowns β€’ Not eligible for β€œSale” and β€œLuxury” tagged frames β€’ Excludes Ray-Ban, Oakley, Costa Del Mar, Persol, Wiley X, Maui Jim, American Optical, EnChroma, QUAY, RAEN, Retrosuperfuture, Webee, Jonas Paul, Dragon, Smith and UNICA β€’ Not eligible for safety glasses and goggles β€’ Not eligible for AI glasses and hearing glasses β€’ Not eligible for Muse x Transitions collection. LENSES50 : β€’ Code is for a 50% discount on lenses and lens upgrades β€’ Eligible for lens upgrades including blue-light filtering, hydrophobic coating, polarized lenses, mirrored lenses, tinted lenses & Transitions β€’ Not eligible for bifocal lenses β€’ Not eligible for "Sale" tagged items β€’ Not eligible for EnChroma frames For more information please consult our returns policy Accredited by: Certified by: Β© 2006-2026 GlassesUSA.com All Rights Reserved 954 Lexington Avenue, New York For any questions or concerns please contact us at CustomerCare@GlassesUSA.com You can find our Privacy Policy on site at GlassesUSA.com/privacy-policy Unsubscribe

Brand
GlassesUSA
Industry
Ecommerce Β· Eyewear
Type
Promotional
Email
Seasonal campaign
Sent
Day 0 after signup
Sent at
Sun, 6:07 PM UTC
From
GlassesUSA.com <promo@sfp.glassesusa.com>
Discount codeFree shippingSingle CTA

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Try it
  • Offer terms and exclusions
  • Company and unsubscribe footer
  • All seasonal campaign email examples

    Breakdown

    Main button
    β€œShop All”
    Calls to action
    1 button, 27 links
    Length
    181 words Β· 1 min read
    Images
    17, incl. a GIF
    Layout
    Multi-column Β· Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Roboto, arial
    Dark mode
    No custom styles

    Colors

    • #3eaae6
    • #ffffff
    • #005fbe
    • #1262a2
    • #7b7b7b
    Blue emailsLight emails

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