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Email examplesBrandsGlassesUSASeasonal campaign

GlassesUSA Black Friday early-bird offer

Promotes an early Black Friday discount on designer frames, with free shipping and a promo code. It also includes separate contact lens offer details and eligibility terms.

GlassesUSA

Day 2 after signup

⚫ Get in a Black Friday state of mind & save big!

Free shipping | Buy Now, Pay Later

Why it works

  • Lead with the seasonal promotion and discount so the offer is clear at a glance.
  • Keep the shopping action close to the offer, then place detailed eligibility rules in a separate section.

How it is built

  1. Product category navigation
  2. Early-bird offer headline
  3. Discount and shipping details
  4. Shop buttons
  5. Offer terms and footer
Email copy

Eyeglasses | Sunglasses | Contacts | Progressives | Sale Use your FSA & HSA dollars with our best deals> BLACK FRIDAY EARLY BIRD EXTRA 40% OFF designer frames Shop Now CODE: EARLY40 | FREE SHIPPING Recommended for you Shop All *This is an advertisement EARLY40 : • Code is for a 40% discountAmount on designer frame markdowns • Not eligible for “Sale” and “Luxury” tagged frames • Excludes Ray-Ban, Oakley, Costa Del Mar, Persol, Wiley X, Maui Jim, American Optical, EnChroma, QUAY, RAEN, Retrosuperfuture, Webee, Jonas Paul, Dragon, Smith and UNICA • Not eligible for safety glasses and goggles • Not eligible for AI glasses and hearing glasses • Not eligible for Muse x Transitions collection. CONTACTS30 : • Code is for a 30% discount on contact lenses only. Available only to customers in the United States. • For contact lens orders of $100 or more (before taxes, shipping, and discounts), you'll receive a one time $50 credit (“Credit Code”) toward a future eyeglasses or sunglasses purchase | The Credit Code will appear in a follow-up email (sent to subscribers only) • Not eligible for Vista plus • Credit Code is valid for 90 days from the date of your contact lens purchase. Cannot be combined with other discounts on glasses, lenses, or contacts. The Credit Code is non-transferable, may be used only by the account that received it. For more information please consult our returns policy Accredited by: Certified by: © 2006-2026 GlassesUSA.com All Rights Reserved 954 Lexington Avenue Suite 537 New York, NY 10021 For any questions or concerns please contact us at CustomerCare@GlassesUSA.com You can find our Privacy Policy on site at GlassesUSA.com/privacy-policy Unsubscribe

Brand
GlassesUSA
Industry
Ecommerce · Eyewear
Type
Promotional
Email
Seasonal campaign
Sent
Day 2 after signup
Sent at
Tue, 4:08 PM UTC
From
GlassesUSA.com <promo@sfp.glassesusa.com>
Discount codeFree shipping
All seasonal campaign email examples

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Try it

Breakdown

Main button
“Shop All”
Calls to action
1 button, 31 links
Length
262 words · 1 min read
Images
20, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Arial, Roboto
Dark mode
No custom styles

Colors

  • #3eaae6
  • #ffffff
  • #005fbe
  • #7b7b7b
  • #aeaeae
Blue emailsLight emails

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