Frette welcome series

3 emails over 2 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Frette - Experience Italian CraftsmanshipThank You for Signing Up
Day 11 day later
Email 2 · WelcomeDiscover the Art of Masterful CraftsmanshipIconic Italian Design Meets a World of Inspiration
Day 21 day later

What each email does

Day 0First emailWelcomeWelcome to Frette - Experience Italian CraftsmanshipFrette welcomes new subscribers with its Italian craftsmanship heritage, an introduction to its collections and customer service, and links to browse online or visit a boutique.
Day 11 day laterWelcomeDiscover the Art of Masterful CraftsmanshipIntroduces Frette’s Italian craftsmanship and presents ways to explore the brand, including hotel stories, bespoke services, designer interviews, and new arrivals.

OnboardingExperience Unparalleled Quality with FretteIntroduces Frette’s Italian craftsmanship and gives new subscribers an overview of its bedding, bath, home décor, and loungewear collections. It closes with collection navigation and a complimentary-shipping note.

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