Focusmate onboarding

8 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Focusmate! 🎉
Day 0Same day
Email 2 · WelcomeYou don’t have to go it alone 😮‍💨 [Secret #1 of 5]
Day 11 day later
Email 3 · OnboardingShame is not a productivity hack ⛔ [Secret #2 of 5]
Day 21 day later
Email 4 · OnboardingBe specific 📝 [Secret #3 of 5]
Day 2Same day
Email 5 · Activation nudgeBlockers?Anything stopping you from trying Focusmate?
Day 31 day later
Email 6 · OnboardingExperience the power of a tribe 🧑‍🤝‍🧑 [Secret #4 of 5]
Day 41 day later
Email 7 · OnboardingBe an amazing partner 🙌 [Secret #5 of 5]
Day 73 days later
Email 8 · OnboardingThis is when I usually hit "unsubscribe" 👇

What each email does

Day 0First emailWelcomeWelcome to Focusmate! 🎉The founder welcomes the new user, explains how Focusmate works, and guides them through booking a first session. It also reassures them about possible matching issues and previews a short productivity series.
Day 0Same dayWelcomeYou don’t have to go it alone 😮‍💨 [Secret #1 of 5]Founder Taylor shares how virtual coworking inspired Focusmate and explains how working alongside a partner can help people make progress. The email invites new subscribers to book a session and previews the next message in a productivity series.
Day 11 day laterOnboardingShame is not a productivity hack ⛔ [Secret #2 of 5]The founder shares a personal story about how shame can hinder productivity, then introduces Focusmate’s supportive community. The email encourages the reader to book a session and previews the next message in the series.
Day 21 day laterOnboardingBe specific 📝 [Secret #3 of 5]Founder Taylor shares how setting specific, achievable goals can make Focusmate sessions more productive and rewarding. The email encourages the reader to schedule another session and previews the next productivity tip.
Day 2Same dayActivation nudgeBlockers?Focusmate asks whether anything is keeping the recipient from trying a first session and offers a short, anonymous survey to share any barriers.
Day 31 day laterOnboardingExperience the power of a tribe 🧑‍🤝‍🧑 [Secret #4 of 5]The fourth email in a five-part productivity series shows new users how to connect with others through personal invites, favorites, and groups. A community anecdote introduces the advice, and the founder previews the next lesson.
Day 41 day laterOnboardingBe an amazing partner 🙌 [Secret #5 of 5]Taylor shares a member story to introduce the fifth productivity secret: being an encouraging Focusmate partner. The email frames the service as a supportive community and encourages the new member to bring positive energy to sessions.
Day 73 days laterOnboardingThis is when I usually hit "unsubscribe" 👇Focusmate’s CEO explains how the service works and outlines its benefits for people who work alone. He encourages the new subscriber to schedule a first session.

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