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Email examplesBrandsFLANNELSProduct launch

FLANNELS Coach collection launch email

Introduces Coach’s new collection with a short campaign message and a grid of featured bags. Links invite readers to shop the collection and discover more styles.

FLANNELS

Day 12 after signup

New season Coach

Ft. The Tabby, Brooklyn, Barrel and more iconic styles inside.

Why it works

  • Name the new collection immediately so readers understand the campaign at a glance.
  • Pair a brief lifestyle-led introduction with product names and imagery to connect the story to shoppable items.
  • Offer a clear primary shopping action before the product grid, then provide a secondary route to explore more.

How it is built

  1. Category navigation
  2. New collection headline
  3. Campaign introduction
  4. Featured product grid
  5. Additional shopping link
  6. Brand and service footer
Email copy

View online Men Women Junior Beauty Home Outlet JUST LANDED: COACH Go Stateside with the new collection from Coach ft. PinkPantheress. The Tabby for the essentials. The Brooklyn for the everyday. The Barrel for after dark. Fancy that? SHOP NOW Tabby 20 Shoulder Bag CHALK Tabby 20 Shoulder Bag POPPY Tabby 20 Shoulder Bag MAPLE Barrel Leather Shoulder Bag Brooklyn 26 Leather Shoulder Bag Jet Shoulder Bag Tabby 20 Shoulder Bag BLACK Tabby 26 Shoulder Bag WALNUT BLACK Plaza Leather Shoulder Bag Quilted Tabby 20 Shoulder Bag Quilted Tabby 26 Shoulder Bag Brooklyn Shoulder Bag SHOP MORE Frasers Plus Download The App Delivery Options Store Locator STYLE NEWS STORE FINDER CUSTOMER SERVICE *Frasers Plus: Minimum eligibility requirements – Aged 18 or over, UK resident, income over £7,500, subject to status, T&C's apply. See here for more info and to view the FAQs. The Flannels Group Limited is acting as a credit broker and not a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Ltd. Missed payments may affect your credit score. Exclusive access to discounts on selected products for Frasers Plus customers before everyone else. ©Copyright Flannels 2026 The FLANNELS Group Limited, Unit A, Brook Park East, Shirebrook, NG20 8RY registered in England under company number: 02318510. VAT Registration - 707725332. UNSUBSCRIBE

Brand
FLANNELS
Industry
Other · Fashion retail
Type
Promotional
Email
Product launch
Sent
Day 12 after signup
Sent at
Thu, 6:01 PM UTC
From
FLANNELS <donotreply@email.flannels.com>
Product grid
All product launch email examples

Breakdown

Calls to action
0 buttons, 43 links
Length
217 words · 1 min read
Images
22, incl. a GIF
Layout
Multi-column · Visual
Voice
Inspirational
Language
English
Fonts
Montserrat, MonumentExtended-Regular, Gothamhtf-Book
Dark mode
No custom styles

Colors

  • #d40081
  • #ffffff
  • #000000
  • #e3e3e4
  • #888888
Pink emailsLight emails

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