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Email examplesBrandsFinch

Finch benefits software research report email

Finch promotes a report on what employers prioritize when choosing benefits software. It highlights the report’s key findings and invites readers to download it.

Finch

Oct 12, 2026

The #1 factor behind benefits software decisions

New data reveals the top factor in vendor selection.

Why it works

  • Open with a question that frames the reader’s problem, then quickly share the report’s central finding.
  • Place the download CTA before a short list of what readers will learn, so the offer is clear while its value is easy to scan.

How it is built

  1. Personal greeting
  2. Decision-making question
  3. Research finding
  4. Report download CTA
  5. Report highlights
  6. Audience relevance
  7. Footer and preferences
Email copy

Hi [First name], What actually drives employers to choose one retirement platform over another? We asked 1,000 software decision-makers, and the results were clear: integration with HR and payroll systems is the most influential factor in the buying process for benefits software. In our State of Payroll Connectivity Report, you'll uncover why connectivity beats price, features, and even customer support in the race to win employers. Download the Report Here’s what’s inside: 📊 The top factors influencing employer purchasing decisions ⚠️ Why “basic” integrations are falling short 🔍 What employers wish vendors understood about their tech stacks If you’re building or selling tools with employers, these insights are a must-read. Finch, 2261 Market Street #4127, San Francisco, California 94114, United States Unsubscribe Manage preferences

Brand
Finch
Industry
SaaS · Financial data API
Type
Other
Email
Other
Sent
Oct 12, 2026
Sent at
Mon, 3:34 PM UTC
From
Finch <hello@hello.finchapi.com>
Sent with
HubSpot
PersonalizedSingle CTA

Breakdown

Main button
“Download the Report”
Calls to action
1 button, 5 links
Length
122 words · Under a minute
Images
1
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
Helvetica, Arial
Dark mode
No custom styles

Colors

  • #00a4bd
  • #ffffff
  • #161616
Teal emailsLight emails

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