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Email examplesBrandsFenty BeautySeasonal campaign

Fenty Beauty seasonal gifting guide

A gift guide presents Fenty Beauty products as options for different people in the recipient’s circle. The message uses a playful, group-oriented angle to introduce the recommendations.

Fenty Beauty

Day 11 after signup

Inside: your gifting cheat sheet šŸŽ

We’ve got something for everyone in your clique.

Why it works

  • Frame product recommendations around a familiar shopping task—in this case, finding gifts for different people—to make the campaign feel useful.
  • Use a playful subject and preview line to set a light tone before introducing the gift ideas.

How it is built

  1. Brand header
  2. Gifting guide headline
  3. Product recommendations
  4. Shopping call to action
  5. Legal footer
Email copy

To receive free standard shipping on all orders in the U.S., customers need to sign up for or log into their FentyBeauty.com account and add at least $1 USD of merchandise before tax. Customers must be logged into their FentyBeauty.com account at checkout to qualify for free standard shipping. U.S. customers without an active FentyBeauty.com account will qualify for free standard shipping on $40+ orders. Shipping & handling, taxes, any international fees, CLF donations, and purchase of e-gift cards do not qualify. This offer is not redeemable for cash, credit, e-gift cards nor are they valid toward previous purchases. We reserve the right to cancel any order due to unauthorized, altered or ineligible use of this offer and to modify or cancel this offer due to system error or unforeseen problems. Subject to change without notice. For more information on shipping please check out https://fentybeauty.com ** By subscribing to Fenty Beauty, you consent to receive a varying number of marketing messages via email or text. Consent is not a condition of any purchase. Message and data rates may apply. Reply HELP for help or STOP to opt-out. View Terms of Use and Privacy Policy. California residents: Please see our Financial Incentive Terms. Privacy Policy | Unsubscribe A Kendo Holdings Company. All Rights Reserved.

Brand
Fenty Beauty
Industry
Ecommerce Ā· Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 11 after signup
Sent at
Sat, 8:25 PM UTC
From
Fenty Beauty <noreply@fentybeauty.com>
Sent with
SendGrid
Product grid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 29 links
Length
217 words Ā· 1 min read
Images
15, incl. a GIF
Layout
Multi-column Ā· Visual
Voice
Playful
Language
English
Fonts
Helvetica Neue, Helvetica, Ubuntu
Dark mode
No custom styles

Colors

  • #197bbd
  • #000000
  • #ffffff
Blue emailsDark emails

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