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Email examplesSequencesFeature Upvote

Feature Upvote onboarding

12 emails over 14 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 0First email
    Email 1 · WelcomeWelcome to Feature Upvote
  2. Day 0Same day
    Email 2 · OnboardingNeed 1-on-1 help getting started?
  3. Day 11 day later
    Email 3 · OnboardingBranding and your board
  4. Day 21 day later
    Email 4 · Onboarding“Why didn’t my feature get built?”
  5. Day 31 day later
    Email 5 · OnboardingSimplicity ← our focus
  6. Day 52 days later
    Email 6 · OnboardingTrigger the best Slack conversations
  7. Day 72 days later
    Email 7 · OnboardingOne week off and Steve sketched out a new SaaS
  8. Day 81 day later
    Email 8 · OnboardingHumans
  9. Day 91 day later
    Email 9 · Feature tipRelease customers onto the board? Or not?
  10. Day 101 day later
    Email 10 · Onboarding“Can’t people game the system?”
  11. Day 122 days later
    Email 11 · OnboardingThe boring (but necessary) one
  12. Day 142 days later
    Email 12 · Upgrade promptFor when you decide to jump in...

What each email does

  1. Day 0First emailWelcomeWelcome to Feature UpvoteWelcomes the new user and points them to their feedback board. It also suggests saving the email and directs them to the help centre for setup questions.
  2. Day 0Same dayOnboardingNeed 1-on-1 help getting started?Margherita offers a short one-on-one call to help the recipient get started with Feature Upvote. She also invites them to reply with questions.
  3. Day 11 day laterOnboardingBranding and your boardFeature Upvote explains how new users can customize their board with a logo, colors, and CSS. It connects branded styling to helping visitors recognize the board and closes with an invitation to customize it.
  4. Day 21 day laterOnboarding“Why didn’t my feature get built?”Margherita explains how feature suggestions can get overlooked and recommends sharing board best practices with the team. She offers a practical guide to help the recipient get their team started.
  5. Day 31 day laterOnboardingSimplicity ← our focusFeature Upvote explains its self-serve approach and offers personal help with onboarding, including migrating from another product. The sender invites the recipient to get in touch or reply directly.
  6. Day 52 days laterOnboardingTrigger the best Slack conversationsMargherita introduces Feature Upvote’s Slack integration and explains how it can help teams build on user suggestions. She also highlights other available integrations and gives a practical Zapier example.
  7. Day 72 days laterOnboardingOne week off and Steve sketched out a new SaaSFeature Upvote shares the story behind its product and its focus on simplicity. A customer testimonial reinforces the product’s approach to collecting feedback.
  8. Day 81 day laterOnboardingHumansThe founder checks in to offer personal help getting started and invites the recipient to reply. A postscript offers assistance with migrating data from other software.
  9. Day 91 day laterFeature tipRelease customers onto the board? Or not?Feature Upvote explains different ways to manage a feedback board, using customer examples to show when internal, filtered, or direct customer access can work. It closes by asking how the recipient is using their board.
  10. Day 101 day laterOnboarding“Can’t people game the system?”Margherita explains how Feature Upvote limits vote manipulation while keeping voting simple. She also points readers to more information and mentions password protection as an option for added control.
  11. Day 122 days laterOnboardingThe boring (but necessary) oneFeature Upvote reassures new users about its GDPR compliance and security practices. It links to clear policy information and an overview of its security approach.
  12. Day 142 days laterUpgrade promptFor when you decide to jump in...Feature Upvote explains its simple per-board pricing and reassures trial users that their suggestions and configuration will be kept if they upgrade. It notes the time remaining in the trial and offers help with choosing a paid plan.

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