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Email examplesBrandsFarmgirl FlowersWelcome

Farmgirl Flowers welcome email

Founder Christina introduces Farmgirl Flowers and explains its approach to sourcing and arranging bouquets. The email thanks the new subscriber with a discount on their first order.

Farmgirl Flowers

Sep 25, 2026

are you new here? 👋

here’s 15% off.

Why it works

  • A founder’s personal origin story gives the welcome a human voice and explains what makes the brand distinct.
  • The email connects that story to the current product range before presenting a first-order discount.
  • Keeping the offer and its redemption instructions together makes the next step clear.

How it is built

  1. Personal greeting
  2. Founder introduction
  3. Brand origin story
  4. Current product range
Email copy

Hey there, Christina here. I started Farmgirl fifteen years ago with a simple idea: to change the way customers bought flowers online. Frustrated by the hundreds of options on competitors’ websites that, at least in my experience, never arrived looking as they had on the website, I created a new model with fewer, better bouquets. I started Farmgirl in 2010 with one daily arrangement filled with the best of the best I could find from growers and vendors. Instead of having to search to find the best option, that single, daily arrangement meant customers (like you!) knew that legwork had already been done for them. More than 15 years later that one option has grown into four sizes of our now signature burlap-wrapped bouquets, a line of shippable centerpieces and statement vases, specialty single varieties, plants and more. But that original intention to give you better options when it comes to buying flowers online? That hasn’t gone anywhere. We’re still filling our hand-tied bouquets and 360 arrangements with the best of the best from our network of international and U.S. growers and shipping them to recipients coast to coast. As a thank you for choosing Farmgirl use code Heythere15 to save 15% on your first order.* *Exclusions apply. Terms & Conditions To apply, enter code at checkout. Discount applies to the price of the eligible product(s) before shipping fees, taxes, or any other applicable charges. Discount cannot be applied to gift cards, items in the Free Ship Shop, the Fun Size Burlap Wrapped Bouquets, sale items, or any product specifically excluded from this promotion. Discounts cannot be retroactively applied to previous purchases. Discounts cannot be combined with any other active discounts. Farmgirl Flowers reserves the right to modify or end this promotion at any time.   Copyright (C) 2026 Farmgirl Flowers. All rights reserved. PO BOX 770 Wauna, Washington 98395 US Want to change how you receive these emails? You can update your preferences or Unsubscribe

Brand
Farmgirl Flowers
Industry
Ecommerce · Flowers
Type
Lifecycle
Email
Welcome
Sent
Sep 25, 2026
Sent at
Fri, 4:48 AM UTC
From
Farmgirl Flowers <heythere@farmgirlflowers.com>
Sent with
SendGrid
Founder voiceDiscount code

See this email for your brand

Try it
  • First-order discount
  • Promotion terms
  • All welcome email examples

    Breakdown

    Calls to action
    0 buttons, 5 links
    Length
    326 words · 1 min read
    Images
    5
    Layout
    Single column · Balanced
    Voice
    Personal note
    Language
    English
    Fonts
    Helvetica Neue, Josefin Sans
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #000000
    Light emails

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