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Email examplesBrandsExpressSale / discount

Express limited-time sale email

Express promotes markdowns of up to 70% alongside several tiered discounts, app-only savings, and other offers. The email includes eligibility details and restrictions for each promotion.

Express

Day 31 after signup

LIMITED TIME: Up to 70% off ALL markdowns

Why it works

  • Lead with the strongest discount so readers can grasp the main offer immediately.
  • Group secondary promotions by offer type, and place their eligibility details alongside them to make a complex sale easier to scan.

How it is built

  1. New styles teaser
  2. Markdown offer headline
  3. Tiered discount details
  4. App-only savings
  5. Category-specific offers
  6. Loyalty signup offer
  7. Offer terms and exclusions
Email copy

And 100s of new styles were just added. UP TO 70% OFF ALL MARKDOWNS Valid for a limited time. Online only. Valid on select merchandise only. Not valid on donations, clearance, TikTok shop or previous purchases. Other exclusions may apply. See express.com for details. Cannot be used to purchase Express gift cards. Valid at express.com. Not valid at Express stores or Factory Outlet stores. For details see Returns & Exchanges Policy. $40 OFF $120 | $75 OFF $200 Online Only. Use code 1184. Promo code may only be used once and is combinable with BOGO 50% off. Not combinable with fall steals. Valid for a limited time. Not valid on sale items, clearance or previous purchases. Other restrictions may apply. See Returns & Exchanges Policy. Minimum purchase requirement amount is net of any discounts and rewards. Sales tax, previous purchases, donations and shipping and handling are not included in the total minimum purchase calculation. Taxes payable after coupon value is deducted. Promo code must be entered at the time of order. If you return a portion of your purchase a portion of the discount will be lost. Cannot be redeemed for cash or used to purchase Express gift cards. Associates are not eligible. $100 OFF $250 IN-APP Valid for a limited time with code 1190. Valid only on purchases made through the Express App of $250 or more. Promo code may only be used once and is combinable with BOGO 50% off. Not combinable with fall steals. Not valid on sale items, clearance or previous purchases. Other restrictions may apply. See app for details. Minimum purchase requirement amount is net of any discounts and rewards. Sales tax, previous purchases and shipping and handling are not included in the total minimum purchase calculation. Taxes payable after coupon value is deducted. Promo code must be entered at the time of order. If you return a portion of your purchase a portion of the discount will be lost. Cannot be redeemed for cash or used to purchase Express gift cards. Associates are not eligible. For details see Returns & Exchanges Policy. WOMEN'S $25+ STYLES Valid for a limited time. Online only. The offer cannot be combined with the tiered offer and BOGO 50% off offer. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. MEN'S $45+ STYLES Valid for a limited time. Online only. The offer cannot be combined with the tiered offer and BOGO 50% off offer. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. BOGO 50% OFF EVERYTHING ELSE Valid for a limited time. Discount taken on higher priced item. Online only. The offer can only be combined with the tiered offer. Not combinable with fall steals. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. $10 EXPRESS CASH WITH INSIDER SIGN UP Limit one per customer. Limed time only. Bonus Express Cash will be applied within 4-6 weeks into your Express Insider account. A separate email will be sent to you when the Bonus Express Cash is available. If the price of the product is less than the value of the Bonus Express Cash, the remaining value of the Bonus Express Ca

Brand
Express
Industry
Other · Apparel
Type
Promotional
Email
Sale / discount
Sent
Day 31 after signup
Sent at
Tue, 3:51 PM UTC
From
Express <express@b.express.com>
Sent with
SendGrid
Discount code
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 65 links
Length
1,327 words · 6 min read
Images
39, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Expresssans Regular, Expresssans Bold
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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