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Email examplesBrandsExpressSeasonal campaign

Express Black Friday sale preview

Previews limited-time Black Friday deals on jeans and other styles, alongside an Express Insider signup bonus and an app download offer. Fine print explains offer restrictions and eligibility.

Express

Day 41 after signup

Black Friday Preview! 100s of deals $29+ for a limited time

Why it works

  • Lead with a timely seasonal hook, then make the main deal easy to spot right away.
  • Separate offers into clear sections and keep detailed eligibility terms after the promotional content.

How it is built

  1. Black Friday headline
  2. Jeans deal
  3. Other styles offer
  4. Insider signup bonus
  5. App download offer
Email copy

Plus, Deal of the Day: $29+ all jeans. $29+ ALL JEANS Valid for a limited time. Online only. Not combinable with other offers. Valid on select merchandise only. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com for details. Cannot be used to purchase Express gift cards. Valid only online at express.com. Not valid in Express stores or Express Factory Outlet stores. For details see Returns & Exchanges Policy. MEN'S AND WOMEN'S $29+ STYLES Valid for a limited time. Online only. This offer can only be combined with the 25% off offer. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. 25% OFF EVERYTHING ELSE Valid for a limited time. Online only. Valid on select merchandise only. Offer can not be If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. $10 EXPRESS CASH WITH INSIDER SIGN UP Limit one per customer. Limed time only. Bonus Express Cash will be applied within 4-6 weeks into your Express Insider account. A separate email will be sent to you when the Bonus Express Cash is available. If the price of the product is less than the value of the Bonus Express Cash, the remaining value of the Bonus Express Cash will be sacrificed. The Bonus Express Cash is nontransferable and valid only for one-time use for the customer to whom the Bonus Express Cash is issued. Bonus Express Cash has no cash value. If you return the purchase, you will not receive back the value of the Bonus Express Cash used to make the purchase. Cannot be used as payment on an Express Credit Card account, redeemed for cash or used to purchase Express Gift Cards. The Bonus Express Cash is valid at Express, Express Men and Express Factory Outlet stores in the U.S. and Puerto Rico and online at express.com. The Express Insider program is provided by Express and its terms and conditions may change at any time. Redemption of the Bonus Express Cash confirms your consent to the Express Insider program Terms and Conditions. Express, LLC reserves the right to cancel your participation in the Express Insider program in the event of fraud, abuse of rewards privileges, or violation of the terms and conditions. For complete terms and conditions, visit express.com/insider. By enrolling in the Express Insider program you agree to receive transactional email communication from Express regarding this program. Express Insider is a digital loyalty program and member notifications are sent primarily via email. Members may not unsubscribe from Express Insider program emails. If you would like to opt out of the Express Insider program and cancel your membership, you will lose all of your Express Cash, current points and membership status. Members can opt out of the program by contacting our Customer Service team at 1.888.EXP.1980 or chat with us at express.com. Express Marketplace purchases and Style Trial transactions are not eligible for all Express Insider program benefits, including but not limited to points and Express Cash (for Style Trial), redemption and free shipping. Loyalty customers will earn Express Insider points and Express Cash based on Express Marketplace purchases; however, Express Insider earned Express Cash cannot be redeemed on Express Marketplace purchases and may be subject to other restrictions. The

Brand
Express
Industry
Other · Apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 41 after signup
Sent at
Thu, 8:12 PM UTC
From
Express <express@b.express.com>
Sent with
SendGrid
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 61 links
Length
974 words · 4 min read
Images
40, incl. a GIF

See this email for your brand

Try it
  • Offer terms and footer
  • Layout
    Multi-column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Expresssans Regular, Expresssans Bold
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #000000
    Light emails

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