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Email examplesBrandsExpressSeasonal campaign

Express Black Friday preview email

Previews Black Friday deals on men's and women's styles, with additional app and loyalty offers. The email lists eligibility details and promotion terms.

Express

Day 45 after signup

BEAT THE RUSH: 100s of deals $29+ at the Black Friday Preview

Why it works

  • Lead with the seasonal event and a clear savings hook to establish why the campaign is timely.
  • Group offers by shopping option, such as app, storewide, and loyalty, so readers can scan for relevant deals.
  • Keep detailed exclusions and eligibility rules after the main offers so they support the promotion without interrupting its flow.

How it is built

  1. Black Friday headline
  2. Apparel sale offer
  3. App-exclusive discount
  4. Storewide discount
Email copy

Sweaters, dresses, suits and so much more on sale. MEN'S AND WOMEN'S $29+ STYLES Valid for a limited time. Online only. This offer can only be combined with the 25% off offer. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid in combination with the app offer. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. EXTRA 20% OFF IN APP WHEN YOU SPEND $175+ Use code: 1087. Valid only on purchases made through the Express App of $175 or more. Combinable with 25% off only. Not valid on holiday deals. Not valid on sale items, clearance or previous purchases. Other restrictions may apply. See app for details. Minimum purchase requirement amount is net of any discounts and rewards. Sales tax, previous purchases and shipping and handling are not included in the total minimum purchase calculation. Taxes payable after coupon value is deducted. Promo code must be entered at the time of order. If you return a portion of your purchase a portion of the discount will be lost. Cannot be redeemed for cash or used to purchase Express gift cards. Associates are not eligible. For details see Returns & Exchanges Policy. 25% OFF EVERYTHING ELSE Valid for a limited time. Online only. The offer can only be combined with the app offer. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. $10 EXPRESS CASH WITH INSIDER SIGN UP Limit one per customer. Limed time only. Bonus Express Cash will be applied within 4-6 weeks into your Express Insider account. A separate email will be sent to you when the Bonus Express Cash is available. If the price of the product is less than the value of the Bonus Express Cash, the remaining value of the Bonus Express Cash will be sacrificed. The Bonus Express Cash is nontransferable and valid only for one-time use for the customer to whom the Bonus Express Cash is issued. Bonus Express Cash has no cash value. If you return the purchase, you will not receive back the value of the Bonus Express Cash used to make the purchase. Cannot be used as payment on an Express Credit Card account, redeemed for cash or used to purchase Express Gift Cards. The Bonus Express Cash is valid at Express, Express Men and Express Factory Outlet stores in the U.S. and Puerto Rico and online at express.com. The Express Insider program is provided by Express and its terms and conditions may change at any time. Redemption of the Bonus Express Cash confirms your consent to the Express Insider program Terms and Conditions. Express, LLC reserves the right to cancel your participation in the Express Insider program in the event of fraud, abuse of rewards privileges, or violation of the terms and conditions. For complete terms and conditions, visit express.com/insider. By enrolling in the Express Insider program you agree to receive transactional email communication from Express regarding this program. Express Insider is a digital loyalty program and member notifications are sent primarily via email. Members may not unsubscribe from Express Insider program emails. If you would like to opt out of the Express Insider program and cancel your membership, you will lose all of your Express Cash, current points and membership status. Members can opt out of the program by contacting our Customer Service team at 1.888.EXP.1980 or chat with us at express.com. Express Marketplace purchases and Style Trial transactions are not eligible for all Express Insider program benefits, includi

Brand
Express
Industry
Other · Apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 45 after signup
Sent at
Mon, 4:15 PM UTC
From
Express <express@b.express.com>
Sent with
SendGrid
Discount code
All seasonal campaign email examples

Breakdown

See this email for your brand

Try it
  • Loyalty signup incentive
  • Promotion terms and footer
  • Calls to action
    0 buttons, 59 links
    Length
    1,035 words · 5 min read
    Images
    40, incl. a GIF
    Layout
    Multi-column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Expresssans Regular, Expresssans Bold
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #000000
    Light emails

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