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Email examplesBrandsExpressSeasonal campaign

Express holiday sale email

Express promotes its holiday shopping campaign with tiered discounts, an app-only offer, and several category-specific deals. The email also includes an Insider signup incentive and detailed offer terms.

Express

Day 27 after signup

$40 off $120 | The holiday shops are officially OPEN

Why it works

  • Lead with a seasonal shopping hook and the main discount so readers understand the campaign quickly.
  • Group secondary offers into distinct sections, then place detailed restrictions after the promotions.

How it is built

  1. Holiday shopping headline
  2. Tiered discount offer
  3. App-only promotion
  4. Category deal sections
  5. Loyalty signup incentive
  6. Offer terms and exclusions
Email copy

Get first dibs on party 'fits, cozy layers and perfect gifts before they’re gone. $40 OFF $120 | $75 OFF $200 Online Only. Use code 1184. Promo code may only be used once and is combinable with BOGO 50% off and fall steals. Valid for a limited time. Not valid on sale items, clearance or previous purchases. Other restrictions may apply. See express.com for details. For details see Returns & Exchanges Policy. Minimum purchase requirement amount is net of any discounts and rewards. Sales tax, previous purchases, donations and shipping and handling are not included in the total minimum purchase calculation. Taxes payable after coupon value is deducted. Promo code must be entered at the time of order. If you return a portion of your purchase a portion of the discount will be lost. Cannot be redeemed for cash or used to purchase Express gift cards. Associates are not eligible. $100 OFF $250 IN-APP Valid for a limited time with code 1190. Valid only on purchases made through the Express App of $250 or more. Promo code may only be used once and is combinable with BOGO 50% off and fall steals. Not valid on sale items, clearance or previous purchases. Other restrictions may apply. See app for details. Minimum purchase requirement amount is net of any discounts and rewards. Sales tax, previous purchases and shipping and handling are not included in the total minimum purchase calculation. Taxes payable after coupon value is deducted. Promo code must be entered at the time of order. If you return a portion of your purchase a portion of the discount will be lost. Cannot be redeemed for cash or used to purchase Express gift cards. Associates are not eligible. For details see Returns & Exchanges Policy. WOMEN'S $25+ STYLES Valid for a limited time. Online only. The offer can only be combined with the tiered offer. Not combinable with BOGO 50% off. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. BOGO 50% OFF EVERYTHING ELSE Valid for a limited time. Discount taken on higher priced item. Online only. The offer can only be combined with the tiered offer. Not combinable with fall steals. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. WOMEN'S BEBE X EXPRESS Valid for a limited time. Only combinable with BOGO 50% off offer. If you return a portion of your purchase, a portion of your discount will be forfeited. Not valid on sale items, clearance or previous purchases. Other exclusions may apply. See express.com or select stores for details. Cannot be used to purchase Express gift cards. Valid only online at express.com and in select stores. For details see Returns & Exchanges Policy. $10 EXPRESS CASH WITH INSIDER SIGN UP Limit one per customer. Limed time only. Bonus Express Cash will be applied within 4-6 weeks into your Express Insider account. A separate email will be sent to you when the Bonus Express Cash is available. If the price of the product is less than the value of the Bonus Express Cash, the remaining value of the Bonus Express Cash will be sacrificed. The Bonus Express Cash is nontransferable and valid only for one-time use for the customer to whom the Bonus Express Cash is issued. Bonus Express Cash has no cash value. If you return the purchase, you will not receive back the value of the Bonus Express Cash used to make the purchase. Cannot be used as payment on an Express Credit Card account, redee

Brand
Express
Industry
Other · Apparel
Type
Promotional
Email
Seasonal campaign
Sent
Day 27 after signup
Sent at
Fri, 3:20 PM UTC
From
Express <express@b.express.com>
Sent with
SendGrid
Discount code
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 68 links
Length
1,266 words · 6 min read
Images
44, incl. a GIF
Layout
Multi-column · Visual
Voice
Urgent
Language
English
Fonts
Expresssans Regular, Expresssans Bold
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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$40 off $120 for your fall suit refresh

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