Everlane welcome series

3 emails over 6 days, counted from the day we signed up.

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Day 3First email
Email 1 · WelcomeHere’s Your 20% OffTime to shop at Everlane.
Day 41 day later
Email 2 · Onboarding20% Off DenimWe’ve got rid of the toxicity in your jeans.
Day 62 days later

What each email does

Day 3First emailWelcomeHere’s Your 20% OffEverlane welcomes a new subscriber with a 20% off offer to encourage a first purchase, alongside brand values, shopping links, and customer support information.
Day 41 day laterOnboarding20% Off DenimIntroduces Everlane denim with a welcome offer and a guide to three jean fits. Multiple shopping links lead readers to explore the styles.
Day 62 days later

Activation nudgeYou Don’t Want To Save 20% Off?A time-limited 20% offer encourages the new subscriber to make a purchase, with the discount applied automatically at checkout. It highlights shopping categories and provides customer support hours.

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