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Email examplesSequencese.l.f. Cosmetics

e.l.f. Cosmetics welcome series

7 emails over 14 days, counted from the day we signed up.

Clone this sequencePreview it for your brand
  1. Day 8First email
    Email 1 · WelcomeWelcome to e.l.f.!e.l.f. is for every eye, lip and face
  2. Day 102 days later
    Email 2 · Activation nudgeNEW & Limited Edition! e.l.f. POP holiday fragrance ✈️❄️Transport your e.l.f. to Tromsø.
  3. Day 10Same day
    Email 3 · Activation nudge🌟 Best sellers that change the e.l.f.ing game.Only the best (sellers) for our besties
  4. Day 111 day later
    Email 4 · Activation nudgeBestie, if you haven’t shopped e.l.f. SKIN, wyd?Meet 4 fan faves you *need* to try.
  5. Day 121 day later
    Email 5 · OnboardingNEW & LIMITED EDITION! Gold Drip from Power Grip ⭐️🏆Only $11 each.
  6. Day 131 day later
    Email 6 · OnboardingYou're an e.l.f.ing VIP!Get points, free products, and more!
  7. Day 141 day later
    Email 7 · Activation nudgeExpress Your e.l.f. Advent Calendar 🎁🎄🎨24 makeup + skincare e.l.f.ssentials!

What each email does

  1. Day 8First emailWelcomeWelcome to e.l.f.!Welcomes new subscribers as e.l.f. besties and offers 15% off their first purchase with a discount code.
  2. Day 102 days laterActivation nudgeNEW & Limited Edition! e.l.f. POP holiday fragrance ✈️❄️Reminds the subscriber that their welcome offer is still available and shows a selection of recommended products with shopping links.
  3. Day 10Same dayActivation nudge🌟 Best sellers that change the e.l.f.ing game.Reminds the new subscriber that their welcome offer is available and highlights several bestselling products to shop.
  4. Day 111 day laterActivation nudgeBestie, if you haven’t shopped e.l.f. SKIN, wyd?Reminds a new subscriber that their welcome offer is available and highlights popular products to encourage a first purchase.
  5. Day 121 day laterOnboardingNEW & LIMITED EDITION! Gold Drip from Power Grip ⭐️🏆Reminds a new subscriber that their welcome offer is available and features a selection of recommended products with prices and shopping links.
  6. Day 131 day laterOnboardingYou're an e.l.f.ing VIP!Introduces VIP rewards such as points and free products, then presents a curated selection of e.l.f. cosmetics to shop.
  7. Day 141 day laterActivation nudgeExpress Your e.l.f. Advent Calendar 🎁🎄🎨The email reminds the recipient that their welcome offer is available and presents a selection of recommended makeup and skincare products to shop.

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