e.l.f. Cosmetics
Day 14 after signup
Unlock a FREE gift during your birthday month 💜
A little something special for the squad.
Why it works
- Lead with a timely birthday benefit so the reason for the email is immediately clear.
- Pair the gift instructions with shoppable product picks to give readers both a reward path and a browsing option.
- Explain the redemption steps in plain language, including the account and purchase requirements.
How it is built
- Product picks heading
- Featured product listings
- Shopping buttons
- Birthday reward instructions
- Account and legal links
Email copy
Top Picks for You Power Grip Primer $11.00 Shop Now Cream Glide Lip Liner - Mauve Aside $2.00 Shop Now Power Grip Dewy Setting Spray $11.00 Shop Now Unsubscribe My Account Contact Us FAQs Privacy Policy To claim your free birthday gift, login to your Beauty Squad account and add at least one item to purchase to your cart. No minimum required. Click “redeem” on the Birthday Gift reward in your Beauty Squad dashboard or shopping bag to reveal your free birthday gift. The birthday reward is subject to change without notice and excludes any alterations or substitutions. Shipping fees and taxes are excluded. e.l.f. Beauty 601 12th Street, Oakland, CA, 94607 US © 2026 e.l.f. Cosmetics, Inc.