Eight Sleep
Day 15 after signup
30 nights to try
Why it works
- Reduce purchase hesitation by explaining the trial and return policy before introducing the offer.
- Keep the discount and its deadline close together so the time limit is easy to understand.
- Use one clear shopping call to action after the main reassurance and offer.
How it is built
- Personal greeting
- Trial reassurance
- Free returns details
- Seasonal sale offer
- Primary shop button
- Personal sign-off
- Legal terms
Email copy
Hi there, Did you know the Pod comes with a 30-night risk-free trial? This means that you can sleep on it and see if it’s right for you before committing. If it’s not a fit, no worries. Shipping and returns are free. Plus, now you can get up to $350 off the Pod + Base during our Pre-Black Friday Sale.* Shop Pre-Black Friday Best, Alex at Eight Sleep *Sale terms and conditions apply. Offer valid only on select products. Discounts apply automatically at checkout and cannot be combined with other promotions. See full Terms & Conditions. Pre-Black Friday ends Nov 20 at 11:59 PM local time. © 2026 Eight Sleep All Rights Reserved. 915 Broadway Ste 1301 New York, NY 10010 Privacy Policy | Terms of Use | Unsubscribe