Edx onboarding

4 emails over 11 days, counted from the day we signed up.

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Day 2First email
Email 1 · OnboardingStart your learning journey with free-to-try coursesSave 30% using code NEW2EDX.
Day 42 days later
Email 2 · OnboardingReady to start learning? We’ve got you.Explore our popular subjects. Save 30%.
Day 73 days later

What each email does

Day 2First emailOnboardingStart your learning journey with free-to-try coursesIntroduces beginner-friendly and free-to-try courses as a starting point for learning on edX. It highlights a discount on select courses and invites readers to explore subjects.
Day 42 days laterOnboardingReady to start learning? We’ve got you.Guides new subscribers through choosing a subject and finding a course that fits their goals. It highlights popular courses and offers a discount to encourage enrollment.

OnboardingLearner, how you learn matters. Find what works for you.Introduces flexible learning formats and course options for a new edX subscriber. It also highlights a welcome discount and links to explore programs.

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