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Email examplesBrandsEaterNewsletter

Eater newsletter on restaurants in former funeral homes

Eater explores restaurants that have moved into former funeral homes, sharing owners’ stories and details about how they adapted the spaces. The issue also includes a brief hotel story and a link to another newsletter.

Eater

Day 13 after signup

The restaurants taking over funeral homes

Why the unlikely combo works

Why it works

  • Lead with an unusual, specific premise to give the feature a clear editorial hook.
  • Build the story with distinct examples and firsthand details before widening into historical context.
  • Close the main feature with a reflective note, then separate additional content into a clearly labeled roundup.

How it is built

  1. Issue date and opening quote
  2. Feature headline and anecdote
  3. Restaurant owner stories
  4. Historical context and reflection
  5. Related newsletter promotion
  6. More stories roundup
Email copy

View on web October 8, 2026 “Is the space haunted? Probably. But I believe that we are at peace with the resident spirits.” – Ian Roberts, owner of the Pine Box in Seattle Francky Knapp Pierogi Boys in Ridgewood, Queens. Krzysztof Poluchowicz. Your favorite restaurant might just be in an old funeral parlor A few years ago, I was walking around the winding streets of Ridgewood, Queens, when I ran into a friend, local business owner, and keeper of much neighborhood lore. I asked if she knew anything about who would be taking over the old funeral home on Catalpa Avenue, which was then under construction. “I don’t know,” she said, “but someone told me that the construction workers keep quitting. They’re saying it's haunted.” Ghosts be damned, the new business opened in fall 2025 — bestowing the historically Polish neighborhood with a restaurant called Pierogi Boys, which has been lovingly reinventing Polish comfort food since its founding in 2017 by Krzysztof Poluchowicz and Andrzej Kińczyk. “We looked at dozens of spaces and had almost given up,” writes Poluchowicz via email. I’ve written both him and his partner to talk more about how and why they landed on converting such a unique space into the second Pierogi Boys location (the first is at in the DeKalb Market Hall). Both owners reassure me that they have had no supernatural occurrences in the space, but that they have made a conscious effort to respect its past. “We had lived in Ridgewood since moving to the U.S. from Poland in 2005,” Kińczyk says, “[so] opening our first brick-and-mortar restaurant here made perfect sense.” The Catalpa Avenue location they landed was much larger than they anticipated, but the sweet corner spot and ample space inspired them to create a multi-hyphenate operation: a restaurant (with a private speakeasy room) and an adjoining grocery store. Applying for permits at the landmarked space took time, and they took care to preserve what was salvageable from the funeral home. “We cleaned [the original stained-glass windows], repaired the wood frames, and installed them in our semi-secret private dining room downstairs,” says Kińczyk. Pierogi Boys is one of many restaurants across the United States that have taken over defunct funeral parlors. And while the funerary past of Pierogi Boys’ Ridgewood location may go unnoticed to the untrained eye, other parlor-turned-restaurant spaces more explicitly embrace a location’s history in their branding and menu. The Pine Box bar and restaurant in Seattle has fully embraced its building’s past as a funeral home, owner Ian Roberts tells me by email, although he initially passed on the space because it seemed like too much work. “But I couldn't stop thinking about it,” he told me. “Something drew me to it. It had an energy other spaces lacked.” The bartop and tables are made from 100-year-old tongue and groove boards that Roberts took from cabinets that once housed urns. The booth benches are upcycled church pews, and stone from the vaults sits atop the backbar. “When repairing the floors, we found that they had used horsehair and newspaper for insulation,” he says about unique space-conversion hiccups. “Who knew that was a thing?” The Pine Box has been open for nearly 15 years, and Roberts believes his business is at peace with any resident spirits that may be lingering. “The first year we were open I bartended most nights,” he says, “Many nights, around midnight, I would hear my name whispered as if someone were standing right behind me. No one was ever there when I turned around.” After a year, the whispering stopped. I vaguely remember going to a funeral in Santa Monica, California, with my family when I was a very young child. I was struck by the funeral home chapel’s Tudor Revival design — the pointed arches, the wood beams, and pitched roof; it felt romantic, yet stately given the singularity of its funerary function. In 2020, that same 1930s funeral home was converted into another location for Tar

Brand
Eater
Industry
Ecommerce · Food media
Type
Newsletter
Email
Newsletter
Sent
Day 13 after signup
Sent at
Thu, 7:31 PM UTC
From
Eater <eatertoday@eater.com>
All newsletter examples

Breakdown

Calls to action
0 buttons, 37 links
Length
1,152 words · 5 min read
Images
13, incl. a GIF
Layout
Multi-column · Balanced
Voice
Informative
Language
English
Fonts
Georgia, Arial
Dark mode
No custom styles

Colors

  • #e20000
  • #ffffff
  • #000000
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