Dia & Co welcome series

3 emails over 3 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Dia & Co: Great Style in Sizes 14-32Free shipping and returns on all orders.
Day 22 days later
Email 2 · OnboardingWhat’s on your calendar this season?Tell your stylist, and they’ll style around it
Day 31 day later

What each email does

Day 0First emailWelcomeWelcome to Dia & Co: Great Style in Sizes 14-32Welcomes new subscribers with a brief brand introduction and a reminder about free shipping and returns. It also points readers to shopping categories and customer support.
Day 22 days laterOnboardingWhat’s on your calendar this season?The email encourages new subscribers to update their style profile and share upcoming occasions so their stylist can personalize a future box. It also points them to subscription settings and mentions free shipping and returns.

OnboardingLess searching. More “I love this.”Marge introduces Dia’s styling services and explains how subscribers can try a Style Subscription or a one-time themed box. She outlines the try-on, return, and styling-fee terms and invites the reader to get started.

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