Deque onboarding

4 emails over 6 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to the Axe DevTools Extension, [First name]!Your trial has been activated for 14 days. Experience the added Pro features and build a more accessible web app.
Day 22 days later
Email 2 · Onboarding[First name], you’re invited to join our Axe communityTalk to Axe team members, get your questions answered, and share feedback.
Day 4

What each email does

Day 0First emailWelcomeWelcome to the Axe DevTools Extension, [First name]!Welcomes the subscriber to a 14-day Axe DevTools Extension trial and highlights its accessibility testing features. It asks them to select a role to tailor future information and points them toward getting started.
Day 22 days laterOnboarding[First name], you’re invited to join our Axe communityDeque invites new Axe users to join its Slack community to connect with other accessibility enthusiasts and Deque team members. It highlights ways to get help, share feedback, and find resources.

OnboardingAutomated + partially automated 🤖 + manual testingIntroduces ways to use the Axe DevTools Extension for automated, AI-guided, and manual accessibility testing. It explains what each approach can catch and points readers to instructional videos.

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