Depop welcome series

6 emails over 16 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Depop!There’s important information about your new Depop account inside.
Day 22 days later
Email 2 · OnboardingSeek what’s sleekIt’s easy to hunt down occasionwear on Depop.
Day 31 day later

What each email does

Day 0First emailWelcomeWelcome to Depop!Depop welcomes the new account and introduces buying and selling secondhand fashion. It offers direct paths to list an item or shop, followed by shipping and service details.
Day 22 days laterOnboardingSeek what’s sleekIntroduces Depop’s visual search tool and explains how shoppers can use a photo to find similar occasionwear. A single call to action invites them to try it.
Day 3

Activation nudgeMake quick cashEncourages a new Depop user to list an item by highlighting quick photo-based listing with AI assistance and zero selling fees. A single prominent button leads to listing.

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