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Email examplesBrandsDellSeasonal campaign

Dell Black Friday rewards promotion

Dell promotes a limited-time bonus for Rewards members who make a qualifying PC purchase, alongside early access to Black Friday deals. It also highlights a separate Alienware monitor rewards offer.

Dell

Day 41 after signup

Last call: Earn $50 in bonus Dell Rewards

Rewards members get first access to Black Friday deals.

Why it works

  • Lead with the most concrete incentive, then explain the purchase condition and deadline so readers can quickly judge the offer.
  • Present member early access as a separate benefit, with a clear date and time, before offering category-specific shopping links.

How it is built

  1. Brand header
  2. Bonus offer headline
  3. Early-access details
  4. Shopping category links
Email copy

View Online View Products Dell Rewards Live Chat DELL REWARDS Don't miss out on a $50 Rewards bonus Want extra buying power for Black Friday deals? Earn an additional $50 in Rewards when you make a PC purchase of $500 or more by November 15.* It's an easy way to add more value before member-only early access to deals goes live on November 16. Shop Now Want early access to Black Friday deals? Log in beginning November 16 at 8 AM Central to unlock holiday deals early, available only to members.** It's your chance to shop early and get great savings. Total Rewards: $0 Expiration date: Shop Laptops Shop Desktops Shop Accessories Shop Monitors Member-Only Offer 3X Rewards on Alienware monitors Members earn 3X Dell Rewards on the purchase of any Alienware monitor.^ Not combinable or stackable with other offers. Shop Alienware Monitors Manage Preferences Unsubscribe Privacy Statement This email was sent to you@example.com This is a marketing communication being sent as part of the Dell Rewards Program. Click here to manage marketing preferences. Dell Technologies Global Headquarters is located at One Dell Way, Round Rock, TX, 78682 Dell Rewards: Rewards up to 9% excludes taxes and shipping. Base reward value is 3% back. Rewards expire at 11:59 PM HAST on the last day of the sixth month following the month in which they were earned. The total amount of Rewards that can be earned in a calendar year shall not exceed $20,000 in rewards. Outlet purchases do not qualify for rewards. Expedited Delivery not available on certain monitors, batteries and adapters and is available in Continental (except Alaska) U.S. only. Other exceptions and restrictions apply. Not valid for resellers and/or online auctions. Offers and rewards subject to change without notice, not combinable with all other offers. See full program terms here. *Earn $50 bonus Dell Rewards when you make a PC purchase of $500 or more. Valid 10/31/2026 through 11/15/2026. Bonus Rewards will expire 30 days from issuance. Must be logged in to Dell Rewards account. **Early Access is available to registered Dell Rewards members only. Must be logged into account to access deals. Early Access is valid 11/16/2026 through 11/22/2026. ^9% back is available on all Alienware monitors for a limited time. If you want to deactivate your Dell Rewards membership, click here. You will forfeit all rewards currently in your account. Copyright © 2026 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies, Dell and other trademarks are trademarks of Dell Inc. or its subsidiaries. Other trademarks may be trademarks of their respective owners.

Brand
Dell
Industry
Ecommerce · Computing hardware
Type
Promotional
Email
Seasonal campaign
Sent
Day 41 after signup
Sent at
Fri, 3:05 PM UTC
From
Dell Rewards <dell_rewards@comms.dell.com>
Personalized
All seasonal campaign email examples

Breakdown

Main button
“Shop Now”

See this email for your brand

Try it
  • Secondary rewards offer
  • Terms and preferences
  • Calls to action
    6 buttons, 29 links
    Length
    441 words · 2 min read
    Images
    12, incl. a GIF
    Layout
    Single column · Visual
    Voice
    Urgent
    Language
    English
    Fonts
    Arial
    Dark mode
    No custom styles

    Colors

    • #40586d
    • #ffffff
    • #0076ce
    • #145c9e
    • #444444
    Blue emailsLight emails

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