David Yurman onboarding

3 emails over 38 days, counted from the day we signed up.

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Day 30First email
Email 1 · WelcomeWelcome to David YurmanFrom the Yurman family.
Day 333 days later
Email 2 · OnboardingTell Us About YouWe’re here to help you in any way.
Day 385 days later

What each email does

Day 30First emailWelcomeWelcome to David YurmanWelcomes new DY Insiders with a brief introduction to the Yurman family and brand story. It highlights shopping and care benefits, invites recipients to create an account, and provides customer support options.
Day 333 days laterOnboardingTell Us About YouA customer care specialist invites the recipient to share personal details, including a birthday or anniversary, so the brand can celebrate future occasions. The email also offers help as the recipient explores David Yurman.

Feature tipCreate Your DY Wish ListExplains how to save favorite David Yurman pieces to a wish list using the heart icon. It directs readers to start a list and includes store, social, and customer care links.

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