David Yurman Breast Cancer Awareness campaign

David Yurman highlights designs connected to Breast Cancer Awareness Month and supporting breast cancer research. The campaign frames the collection around its charitable purpose.

David Yurman

Day 32 after signup

Support the Breast Cancer Research Foundation®

Discover designs that help advance lifesaving breast cancer research this Breast Cancer Awareness Month.*

Why it works

Tie the campaign to a timely occasion so recipients immediately understand its relevance.
Make the connection between featured products and the cause clear in the campaign framing.

How it is built

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Awareness campaign message
Featured designs
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