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Email examplesBrandsCrocsProduct launch

Crocs new arrivals campaign

Crocs introduces new colors, silhouettes, collaborations, and accessories while highlighting the comfort of its classic styles. It invites readers to explore new arrivals and shop across product categories.

Crocs

Day 1 after signup

Something new just dropped.

And it's probably not what you're expecting.

Why it works

  • Open with a curiosity-building angle, then quickly clarify what is new and connect it to a familiar brand strength.
  • Show a selection of products before offering category links, so readers can browse either the featured items or a broader range.

How it is built

  1. Shipping offer
  2. New styles introduction
  3. Comfort reassurance
  4. Product grid
  5. Category navigation
  6. Referral and app links
Email copy

Free shipping on qualified orders This is an Advertisement. Not The Crocs You Remember Well... some of them are. The Classic Clog is still here. But it's got a lot of company these days. New colors. New silhouettes. New collaborations. New ways to make them your own. The one thing that hasn't changed? Comfort. Explore What's New Hold On... Those Are Crocs? The reaction says it all. From sandals and platforms to fresh takes on fan favorites, Crocs keeps finding new ways to surprise people. Go ahead. Take a look around. Tiny Snowman Classic Pouch Wristlet Tiny Varsity Letter E Satin Ballet Ribbons 4 Pack Elevated Gradient Snowflakes 5 Pack Classic Shine Glitter Ballet See New Arrivals Shop Clogs Shop Jibbitz™ Charms Shop Sale Shop Sandals Invite your friends to step into comfort together! Refer a Friend: Give 25%, Get 25% Off! Download The Crocs App Store Locator Contact Us Order Status & Returns View as Webpage FAQs Unsubscribe Update Your Preferences © Crocs 500 Eldorado Blvd Broomfield, CO 80021 Free economy shipping on qualified orders. Otherwise, economy shipping is applied. Shipping promotion is subject to change without notice. Please see site for more details.

Brand
Crocs
Industry
Ecommerce · Footwear
Type
Promotional
Email
Product launch
Sent
Day 1 after signup
Sent at
Sat, 5:01 AM UTC
From
Crocs <donotreply@crocs-email.com>
Product gridFree shipping
All product launch email examples

Breakdown

Main button
“Free shipping on qualified orders”
Calls to action
1 button, 49 links
Length
193 words · 1 min read
Images
10
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
TT Crocs
Dark mode
No custom styles

Colors

  • #80c142
  • #ffffff
  • #141215
Green emailsLight emails

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You’ve got great taste...see what else we think you’ll love

CrocsActivation nudge

Day 14 after signup·Part of a sequence

You forgot your 15% OFF Welcome Offer! 🛍️

CrocsActivation nudge

Day 10 after signup·Part of a sequence

Started with a clog.

CrocsOnboarding

Day 7 after signup·Part of a sequence

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