Crocs welcome series

8 emails over 14 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Crocs Club! Here’s 15% OFF 💚Plus all your perks like free shipping on qualified orders!
Day 0Same day
Email 2 · WelcomeWelcome to Crocs Club! Here’s 15% OFF 💚Plus all your perks like free shipping on qualified orders!
Day 22 days later
Email 3 · OnboardingWhy does everyone love Crocs? 🤔The secrets are out!
Day 42 days later
Email 4 · OnboardingCreate a Look That’s All YoursLearn how to personalize your pair!
Day 62 days later
Email 5 · OnboardingComfort. Style. And more comfort...Shop our icons!
Day 71 day later
Email 6 · OnboardingStarted with a clog.That's where the simple part ends.
Day 103 days later
Email 7 · Activation nudgeYou forgot your 15% OFF Welcome Offer! 🛍️Don’t miss this limited time only offer for new Crocs Club members!
Day 144 days later
Email 8 · Activation nudgeYou’ve got great taste...see what else we think you’ll loveAdd more fun to your Crocs collection. Free shipping on qualified orders.

What each email does

Day 0First emailWelcomeWelcome to Crocs Club! Here’s 15% OFF 💚Welcomes new Crocs Club subscribers with a limited-time discount and free-shipping information. It also highlights popular styles, customer feedback, and ways to personalize email preferences.
Day 0Same dayWelcomeWelcome to Crocs Club! Here’s 15% OFF 💚Welcomes new Crocs Club members with a 15% discount for their next order and highlights shipping perks, popular styles, customer testimonials, and referral benefits.
Day 22 days laterOnboardingWhy does everyone love Crocs? 🤔Introduces several Crocs styles and collections, with links to shop each one. It also highlights an in-store discount, a referral offer, and free shipping on qualifying orders.
Day 42 days laterOnboardingCreate a Look That’s All YoursShows how to personalize Crocs shoes with Jibbitz charms in three steps. It also highlights a store discount and links to charms, packs, and shoes.
Day 62 days laterOnboardingComfort. Style. And more comfort...Introduces popular Crocs styles with customer praise, a first-purchase discount, and styling ideas. It also highlights charms, shopping categories, and a referral offer.
Day 71 day laterOnboardingStarted with a clog.Introduces the range of Crocs styles and shows how Jibbitz charms let shoppers personalize their pairs. It points readers to new arrivals, charms, and other shopping categories, with a free-shipping message.
Day 103 days laterActivation nudgeYou forgot your 15% OFF Welcome Offer! 🛍️Reminds new Crocs Club members to use their 15% discount, with online and in-store redemption details. It also highlights membership perks and links to popular products and shopping categories.
Day 144 days laterActivation nudgeYou’ve got great taste...see what else we think you’ll loveEncourages a new subscriber to make a first purchase with a discount and free-shipping offer. It showcases Classic Clogs, styling ideas, personalization options, and other ways to shop.

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