Craft onboarding

10 emails over 10 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to Craft.io ✨You can now start building great products with confidence.
Day 0Same day
Email 2 · OnboardingWhat brought you to Craft.io
Day 22 days later
Email 3 · OnboardingConnect your AI to craft.io
Day 2Same day
Email 4 · OnboardingAlign your stakeholders with customizable roadmapsUse Craft.io to build your product roadmap in minutes and share just the right information with each stakeholder
Day 53 days later
Email 5 · OnboardingBeyond a single workspace
Day 5Same day
Email 6 · OnboardingIt's Time to Integrate Your Dev Tools with Craft.io !Sync Craft.io with Jira, ADO, or other dev tools to align tasks with strategic objectives, streamline progress tracking, and ensure team alignment
Day 72 days later
Email 7 · Activation nudgeTest craft.io with your dev stack
Day 81 day later
Email 8 · OnboardingOptimize ROI With Craft.io: The Enterprise Product Management Solution ✨Learn how world-class enterprises like Kimberly-Clark, Dun & Bradstreet, Marks & Spencer, and many more build great products with confidence
Day 91 day later
Email 9 · OnboardingWhat craft.io solves
Day 101 day later
Email 10 · Trial endingUrgent: Your Craft.io Trial Is Ending In 2 Days 👉 Extend It Now!Don't miss out your opportunity to build great products with confidence

What each email does

Day 0First emailWelcomeWelcome to Craft.io ✨Welcomes the new subscriber and presents Craft.io as a tool for building products with confidence.
Day 0Same dayOnboardingWhat brought you to Craft.ioA product specialist asks what prompted the recipient to start a trial and offers a working session to configure Craft around their team's needs.
Day 22 days laterOnboardingConnect your AI to craft.ioA product specialist introduces two AI capabilities available during the trial and explains how they connect to a team's product workspace. The email offers help activating them and invites the recipient to book time.
Day 2Same dayOnboardingAlign your stakeholders with customizable roadmapsIntroduces customizable roadmap views and explains how they help users share relevant information with stakeholders. Invites the reader to speak with a product expert and learn more.
Day 53 days laterOnboardingBeyond a single workspaceA product specialist explains how Craft's workspace hierarchy can scale from one team to an organization. The email offers to help the recipient design their setup and book a short walkthrough.
Day 5Same dayOnboardingIt's Time to Integrate Your Dev Tools with Craft.io !Encourages a new user to connect Craft.io with Jira, ADO, or other dev tools. It highlights how integrations can link team tasks to strategic objectives and improve progress tracking and alignment.
Day 72 days laterActivation nudgeTest craft.io with your dev stackA product specialist explains why connecting a development tool is key to evaluating the trial and offers a guided integration session. The email invites the recipient to book a time.
Day 81 day laterOnboardingOptimize ROI With Craft.io: The Enterprise Product Management Solution ✨The email presents Craft.io as an enterprise product management solution focused on ROI and points to well-known companies as examples. It appears to introduce a relevant use case for a recent signup.
Day 91 day laterOnboardingWhat craft.io solvesA product specialist asks what the recipient hopes to solve during their trial and offers to tailor a session to that need. It lists common product challenges and invites the recipient to book a session or reply with a different goal.
Day 101 day laterTrial endingUrgent: Your Craft.io Trial Is Ending In 2 Days 👉 Extend It Now!Craft.io warns that the recipient’s free trial expires in two days and offers a call to extend it or choose a paid plan.

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