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Email examplesBrandsCRAFT

CRAFT email examples

Productivity software·craft.co
Emails
7
Sequence
1
Typical send day
Day 12
Subject length
24 characters
Sending platform
Amazon SES

All CRAFT emails

Its sequences first, then the emails it sent outside them, in the order they arrived.

Day 9
Day 10
Day 12
+3 more

Sequence · 6 emails over 18 days

CRAFT onboarding

Clone

Welcome to Craft Docs! Your Sign In Code: 952271

CRAFTMagic link / login code
Remix

CRAFT email marketing facts

How often, when and how CRAFT emails its subscribers, measured from every email we received.

Emails captured
7 emails
Received
Oct 5, 2026 to Oct 14, 2026
Automated sequences
1
First 30 days
7 emails
Sending frequency
about 4.7 emails a week
Busiest send day
Monday (43%)
Typical send time
Around 9 AM UTC
Subject line length
24 characters (median)
Emoji in subject lines
0%
Preview text set
100%
Sending platform
Amazon SES

The first 30 days after signup

Every email CRAFT sent in its first month, grouped by the day it arrived.

  1. Day 9

    First email

    • Welcome to Craft Docs! Your Sign In Code: 952271Magic link / login codeMagic link / login code
    • Welcome to CraftActivation nudgeActivation nudge
  2. Day 10

    • Never Lose an Idea AgainOnboardingOnboarding
  3. Day 12

    2 days later

    • Own Your Day In 5 MinutesOnboardingOnboarding
  4. Day 14

    2 days later

    • Don't Build a System. Borrow One.OnboardingOnboarding
  5. Day 16

    2 days later

    • Personalize CraftOnboardingOnboarding
  6. Day 18

    2 days later

    • How Others Use CraftOnboardingOnboarding

CRAFT's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Welcome to Craft Docs! Your Sign In Code: 952271Sign in to CraftMagic link / login code·Oct 5, 2026
  2. Welcome to CraftCreate your first doc in seconds.Activation nudge·Oct 5, 2026
  3. Never Lose an Idea AgainHere is a place for your thoughts. Capture more and worry less.Onboarding·Oct 6, 2026
  4. Own Your Day In 5 MinutesSet your goals and prioritize ruthlessly.Onboarding·Oct 8, 2026
  5. Don't Build a System. Borrow One.Take a template and make it completely yours.Onboarding·Oct 10, 2026
  6. Personalize CraftStyle and format your content. Small changes, huge impact.Onboarding·Oct 12, 2026
  7. How Others Use CraftSee how a composer, doctor, IT director and filmmaker use Craft every day.Onboarding·Oct 14, 2026

CRAFT's email strategy at a glance

We captured 7 emails from CRAFT after signing up: onboarding, magic link / login code and activation nudge emails. They form 1 automated sequence you can follow day by day.

Its typical email arrived 12 days after signup, it sends with Amazon SES, its designs lean blue and 71% of its emails use plain text.

Its subject lines run about 24 characters.

Brand colors in its emails

  • #1f2225
  • #ffffff
  • #105592
  • #2e6de6

Send emails like CRAFT's, for your brand

Clone CRAFT's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What CRAFT's emails have in common

Styles

Plain text71%Single CTA14%Video14%Social proof14%

Colors

Blue100%

Sending platforms

Amazon SES100%

Compare these emails across brands

  • Onboarding email examples811
  • Magic link / login code email examples46
  • Activation nudge email examples224

Similar Productivity software brands

  • LifeAt7 emails
  • The Information146 emails
  • Humble Bundle72 emails
  • Aéropostale43 emails
  • DermStore36 emails
  • Express31 emails
  • Kay Jewelers31 emails
  • Adore Me29 emails

Frequently asked questions

What email platform does CRAFT use?

CRAFT's emails in this gallery were sent with Amazon SES, detected from their delivery headers.

How many emails does CRAFT send after signup?

We captured 7 emails from CRAFT across 1 sequence.

Does CRAFT send a welcome email?

We did not capture a dedicated welcome email from CRAFT. Its first emails are listed above in the order they arrived.

How often does CRAFT send emails?

CRAFT sent about 4.7 emails a week over the time we were subscribed.

When does CRAFT send its emails?

43% of CRAFT's emails arrived on a Monday, its busiest day, and the typical email arrived around 9 AM UTC.

What kind of emails does CRAFT send?

Of the emails we captured: 86% lifecycle and 14% transactional.