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Email examplesBrandsCowboyWelcome

Cowboy welcome email

Introduces Cowboy’s e-bikes, highlighting their design, riding experience, connected features, and press recognition. It previews a series of emails explaining what makes the bikes special.

Cowboy

Sep 25, 2026

When life gives you limes

Ride a Cowboy

Why it works

  • Lead with an evocative invitation that sets an emotional tone before explaining the product.
  • Build credibility with specific press recognition and usage figures, then connect those proof points to the customer experience.
  • Preview what subscribers can expect next to give the introduction a clear place in a longer welcome sequence.

How it is built

  1. Opening ride invitation
  2. Brand positioning
  3. Press and rider proof
  4. Riding experience story
Email copy

Try it   Think differently?   Ride a Cowboy       We make e-bikes that are beautiful, simple and connected. Nothing else.   Many say our bikes are the best in the world and we’d have to agree. CNBC calls us the Apple of e-bikes, TIME awarded us Best invention of the year, and GQ Magazine named Cowboy the best e-bike on the market.   With riders in over 2,500 towns and cities across Europe and the US, and over 180,000,000 km ridden, we’re redefining what it means to get from A to B.   By building a better bike, we’re leaving a better world behind.     Cowboy is the e-bike that thinks for itself.   It’s an experience like no other, and one that’s hard to describe.   Remember the thrill of your very first bike ride?   That’s what it feels like every time you ride a Cowboy.   Imagine a silent, seamless ride. Forget gears or modes—AdaptivePower™ adjusts instantly to your every pedal, making hills feel flat and headwinds disappear.   With an award-winning app, you’ll unlock countless features built around you: theft prevention, ride safety, and turn-by-turn navigation designed in partnership with Google. It’s all at your fingertips.   As for the design, heads will turn wherever you go.   Over the next few days we’ll unpack what makes a Cowboy so special.   Join our tribe.   Be More Cowboy       Rue de la Régence 67 1000 Brussels Belgium   5000+ reviews   Unsubscribe

Brand
Cowboy
Industry
Ecommerce · Electric bikes
Type
Lifecycle
Email
Welcome
Sent
Sep 25, 2026
Sent at
Fri, 1:36 PM UTC
From
Cowboy <hello@cowboy.com>
Sent with
Intercom
Social proof
All welcome email examples

Breakdown

See this email for your brand

Try it
  • Feature highlights
  • Series preview and sign-off
  • Contact and unsubscribe footer
  • Calls to action
    0 buttons, 12 links
    Length
    233 words · 1 min read
    Images
    2, incl. a GIF
    Layout
    Single column · Balanced
    Voice
    Inspirational
    Language
    English
    Fonts
    Helvetica
    Dark mode
    No custom styles

    Colors

    • #ffffff
    • #1d1d1d
    • #000000
    Light emails

    See this email written for your brand

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