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Next.js
Node.js
Python
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How to Start
Strategy Guide
Grow Your List
Improve Open Rates

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Email Marketing Tools
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Transactional Email
Free Tools

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Email vs Social Media

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Email examples Sequences CoverageBook

CoverageBook onboarding

5 emails over 4 days, counted from the day we signed up.

Clone this sequence Preview it for your brand

Day 0First email
Email 1 · WelcomeWelcome To CoverageBook
Day 11 day later
Email 2 · OnboardingUnderstanding Metrics in CoverageBook
Day 21 day later
Email 3 · OnboardingMake Your Reports Shine - Personalise Your CoverageBook Front Cover
Day 31 day later
Email 4 · OnboardingAdding Coverage to CoverageBook is Easy - Give it A Try
Day 41 day later
Email 5 · OnboardingMake Reading Your Reports Easier with Sections In CoverageBook

What each email does

Day 0First emailWelcomeWelcome To CoverageBookCoverageBook welcomes the new subscriber, introduces the community of PR professionals who use the service, and points to guides, a demo, and human support. It closes with an invitation to log in and explore.
Day 11 day laterOnboardingUnderstanding Metrics in CoverageBookLaura introduces a series of emails to help new users get more from CoverageBook, starting with an explanation of its media coverage metrics. She offers a video, a written guide, and an onboarding resource for further learning.
Day 21 day laterOnboardingMake Your Reports Shine - Personalise Your CoverageBook Front CoverLaura introduces ways to customize a CoverageBook report cover, including layouts, colours, and images. She encourages the recipient to try the options and points them to further feature guidance.
Day 31 day laterOnboardingAdding Coverage to CoverageBook is Easy - Give it A TryLaura explains how to add website and social media coverage to a report, then points the new user toward starting a book or using the add button. She offers help by reply and encourages them to log in and try it.
Day 41 day laterOnboardingMake Reading Your Reports Easier with Sections In CoverageBookLaura introduces report sections and explains how they help readers navigate reports. The email outlines ways to organize and display coverage, then invites the recipient to try the feature or explore an onboarding guide.

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