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Email examplesBrandsCouchbase CapellaRe-engagement

Couchbase Capella inactivity re-engagement email

Notifies the recipient that their free-tier database was paused after 72 hours of inactivity. It explains the deadline to resume the database before deletion and directs them to the reactivation page.

Couchbase Capella

Day 3 after signup

Capella cluster paused due to inactivity

Your Couchbase Capella database wittyceciliaberdichevsky has been paused.

Why it works

  • Lead with the account status change so the recipient immediately understands why the email matters.
  • State the deadline and consequence plainly to make the required next step clear.
  • Keep the email focused on one reactivation action rather than adding unrelated product information.

How it is built

  1. Personal greeting
  2. Pause notification
  3. Data retention deadline
  4. Reactivation call to action
Email copy

Dear [First name] [First name], Your free tier Capella database, My Organization/My First Project/wittyceciliaberdichevsky, has been paused due to 72 hours of inactivity. To ensure you don’t lose valuable data, you have 30 days from the date of this email to resume your database. After this period, the database will be deleted, but your account will remain active. Click here to resume your database, this will take you directly to the reactivation page. Regards, The Couchbase Capella team If this email is unexpected, please contact our support team This message was sent by Couchbase Inc., 3155 Olsen Drive, Suite 150, San Jose, CA 95117, United States

Brand
Couchbase Capella
Industry
SaaS · Database platform
Type
Lifecycle
Email
Re-engagement
Sent
Day 3 after signup
Sent at
Fri, 12:01 AM UTC
From
Couchbase Capella <cloud@cloud.couchbase.com>
Sent with
SendGrid
Single CTA
All re-engagement email examples

Breakdown

See this email for your brand

Try it
  • Support and company details
  • Calls to action
    0 buttons, 3 links
    Length
    108 words · Under a minute
    Images
    1
    Layout
    Single column · Balanced
    Voice
    Urgent
    Language
    English
    Fonts
    Helvetica
    Dark mode
    No custom styles

    Colors

    • #0266c2
    • #ffffff
    • #1a73e8
    • #595959
    Blue emailsLight emails

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