Cloudflare onboarding

3 emails over 32 days, counted from the day we signed up.

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Day 7First email
Email 1 · OnboardingWelcome to CloudflareGet started today.
Day 3124 days later
Email 2 · Feature tipBuild, protect, and accelerate your next project on CloudflareWhether it’s your personal website, solving problems at work, or scaling your own business chances are, we can help.
Day 321 day later

What each email does

Day 7First emailOnboardingWelcome to CloudflareIntroduces Cloudflare’s performance, security, and developer platform capabilities, then points new users to learning resources and account options.
Day 3124 days laterFeature tipBuild, protect, and accelerate your next project on CloudflareIntroduces Cloudflare services for website performance, security, and app development. It points readers to learning resources and an option to upgrade their plan.

Activation nudgeYou're a few steps away from activating your free planCloudflare encourages the recipient to finish setting up an account and activate its free plan. It highlights key site speed, DNS, and security benefits, then offers a product recommendation and account links.

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