Claire’s sequence turns a welcome discount into a short product tour, moving from a C.CLUB offer to a K-pop selection and earrings for different piercing journeys. It starts on day 0, skips a day, then sends emails on each following day.
Updated Oct 3, 2026
Claire’s first email is a welcome message built around membership and immediate savings. Its subject line, "Hey you! Let's make things official", pairs with the preview text, "Here's a little 25% off welcome treat ✨", to introduce the offer for C.CLUB members. Inside, a barcode carries the offer, while the content explains in-store redemption terms and exclusions. It uses the discount-code treatment.
On day 2, the first onboarding email returns to the offer and encourages the subscriber to join C.CLUB. Its subject line, "Don’t Forget Your 25% OFF! 👀", and preview text, "Join C.CLUB And See What The Hype Is About", frame the offer as a reason to join C.CLUB. The content again uses a barcode for an in-store purchase, and this email gives the reader a single call to action.
The next email introduces a different shopping focus. Its subject line, "Calling all K-pop girlies ✨", and preview text, "Your fan-girl haul starts here", introduce a K-pop-inspired selection. The content also promotes a free piercing with the purchase of a starter kit, adding a service offer to the merchandise theme.
The final email broadens the product focus. Its subject line, "More choices. More ways to express yourself", and preview text, "Discover quality earrings made for every piercing journey", introduce Claire’s earring range and its options for different piercing journeys. The progression moves from a broad welcome offer, to a specific cultural theme, to a wider category with options for different piercing journeys.
The timing creates a clear handoff between the emails. The welcome email arrives on day 0, the discount reminder waits until day 2, and the K-pop and earrings emails arrive on day 3 and day 4. That gap separates the initial welcome from the reminder, while the consecutive onboarding emails shift the content toward shopping discovery.
You can reuse this structure without copying Claire’s subjects or offers: start with a membership-linked incentive, repeat the offer once after a short gap, then move into a focused merchandise theme and finish with broader category guidance. The key is the change in purpose, not simply sending more reminders.
Build this sequence for your brand
Get a draft of all 5 emails with Claire's timing and structure, written for your brand.
