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Email examplesBrandsClaireProduct launch

Claire’s Disney Villains collection launch email

Introduces the Disney Villains collection, available exclusively at Claire’s. The subject uses a playful villain-themed hook to frame the launch.

Claire

Day 19 after signup

Your villain era starts now 🖤

Meet the Disney Villains collection, exclusively at Claire’s

Why it works

  • Use a playful subject line that connects the collection to its theme.
  • Pair the launch announcement with an exclusivity detail to clarify what makes the collection distinctive.

How it is built

  1. Playful launch hook
  2. Collection introduction
  3. Brand and unsubscribe footer
Email copy

Privacy Policy | Contact Us This email has been sent to you by Claire’s. Claire’s Essentials LLC. 9525 W. Bryn Mawr Ave. Suite 220/300 Rosemont, IL 60018. © 2026 Claire’s Essentials LLC. All rights reserved. If you do not wish to receive any further emails from us, please Unsubscribe. Please do not reply to this message. This email address is not monitored for responses. Having trouble viewing this email View in Your Browser

Brand
Claire
Industry
Ecommerce · Accessories and piercing
Type
Promotional
Email
Product launch
Sent
Day 19 after signup
Sent at
Wed, 3:15 PM UTC
From
Claire's <claires@claires.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Calls to action
0 buttons, 13 links
Length
73 words · Under a minute
Images
4
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Arial, Verdana
Dark mode
No custom styles

Colors

  • #ffffff
  • #999999
Light emails

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The obsessed girlies get it at Claire’s 💕

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Same pricing. Better experience. ✨

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Don’t miss clearance starting at $2 👀

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