Christopher Ward
Day 47 after signup
The new C1 Bel Canto Lucia
A whimsical collaboration with Mr Jones Watches
Why it works
- Lead with a distinct product concept to give the launch an immediate point of interest.
- Follow the collaboration story with specific design and movement details to make the product feel tangible.
- Use a direct product-exploration CTA before secondary shopping links.
How it is built
- Product headline
- Watch introduction
- Collaboration story
- Design and movement details
Email copy
HAUTE HORLOGERIE, UNCAGED Meet Lucia, the songbird at the heart of the new C1 Bel Canto Lucia. Created in collaboration with Mr Jones Watches and illustrator Andy Wilx, she occupies a dreamworld somewhere between opera, fine art and Swiss haute horlogerie. Our new FS01-2 sonnerie au passage movement allows her to strike a perfectly tuned D note every hour, with up to 65 hours of power from a single wind. Her intricate, hand-illustrated artwork is painstakingly reproduced using 19 individually pad-printed colours across six tiny brass components. All housed within a 41mm Grade 5 titanium case. Sound like music to your ears? Go bird spotting Stay in the Loupe Launches, news and lots of culture, published quarterly. Sign up for free Shop all New releases Bestsellers Atelier collection Accessories Compendium 01 Visit our showrooms Interest Free Credit Available 5 Year Movement Guarantee Free Delivery & Returns Contact us 5 year guarantee Terms & conditions Privacy policy Christopher Ward, 14-16 The Yard, Maidenhead, Berkshire, SL6 1BR, United Kingdom View in browser Manage preferences Unsubscribe