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Email examplesBrandsCeraVeSeasonal campaign

CeraVe eczema awareness campaign

CeraVe explains the basics of eczema for National Eczema Awareness Month, then highlights dermatologist-developed products accepted by the National Eczema Association. Calls to action lead readers to learn more or shop the featured products.

CeraVe

Day 28 after signup

Eczema 101: Learn More & Discover Relief

Specifically formulated with dermatologists & accepted by the National Eczema Association.

Why it works

  • Lead with a timely awareness-month hook, then give readers a brief educational reason to keep reading.
  • Place trust signals before the product grid so the featured items feel connected to the topic.

How it is built

  1. Awareness month headline
  2. Eczema education
  3. Learn more button
  4. Product credibility
  5. Featured product grid
  6. Shop buttons
Email copy

View online › OCTOBER IS NATIONAL ECZEMA AWARENESS MONTH: LEARN MORE ECZEMA 101: According to the National Eczema Association, eczema affects more than 30 million Americans. What is this common skin concern, what does it look like, and how do you care for it? LEARN MORE DEVELOPED WITH DERMATOLOGISTS ACCEPTED BY THE NATIONAL ECZEMA ASSOCIATION HEALING OINTMENT SHOP NOW HYDRATING FACIAL CLEANSER SHOP NOW GENTLE HYDRATING SHAMPOO SHOP NOW Skincare Sunscreen Skin Smarts Skincare Solution Finder If you have any questions or require assistance please contact us. If you don't wish to receive future emails from CeraVe, please click here to unsubscribe. © CeraVe 2026 L’Oréal USA 501 W. 30th Street New York, NY 10001 United States

Brand
CeraVe
Industry
Other · Skincare
Type
Promotional
Email
Seasonal campaign
Sent
Day 28 after signup
Sent at
Sat, 3:12 PM UTC
From
CeraVe <cerave@mail.cerave.com>
Product grid
All seasonal campaign email examples

Breakdown

Main button
“LEARN MORE”
Calls to action
4 buttons, 26 links
Length
125 words · Under a minute
Images
14
Layout
Multi-column · Visual
Voice
Informative
Language
English
Fonts
Roboto, Arial, Helvetica Neue
Dark mode
Custom dark styles

Colors

  • #b11729
  • #ffffff
  • #000000
  • #e6f1f8
Red emailsLight emails

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