Cello
Day 0 after signup
Stefan from Cello
Why it works
- A direct note from the founder makes the welcome feel personal and gives the recipient a clear point of contact.
- The message explains the product’s value before adding a brief credibility cue, so the purpose is clear without a long introduction.
- A simple invitation to reply offers an easy next step without requiring a formal support flow.
How it is built
- Personal greeting
- Founder welcome
- Value proposition
- Customer credibility
- Reply invitation
- Founder sign-off
Email copy
Hi [First name], Stefan here, founder of Cello, welcome on board! 👋 Really excited to help you drive ARR growth through your referral program! My team has helped platforms such as Miro and VEED build out the best referral programs in SaaS. Excited to do the same with you. Feel free to reply to this email if you have any questions while you're clicking around, happy to point you in the right direction Best, Stefan Stefan Bader | Founder & CEO at Cello Cello (Powerplay GmbH), Sumpfmeisenweg 3A, Munich, Bavaria 81249, Germany Manage preferences