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Sequence · 3 emails on signup day
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails on signup day
How often, when and how Calm emails its subscribers, measured from every email we received.
Every email Calm sent in its first month, grouped by the day it arrived.
Every subject line and preview text, in the order they arrived.
We captured 4 emails from Calm after signing up: welcome, account verification and upgrade prompt emails. They form 1 automated sequence you can follow day by day.
All of its emails arrived on the day we signed up, it sends with mostly Iterable, and also Mailgun, its designs lean blue and purple and 50% of its emails use single cta.
Its subject lines run about 25 characters.