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Email examplesBrandsCalmAccount verification

Calm email verification

Calm asks the recipient to confirm their email address before getting started. It explains email tracking, notes that the confirmation link expires in five days, and provides one confirmation button.

Calm

Day 0 after signup

Confirm your email

Email verification

Why it works

  • Lead with a brief status message that makes clear the recipient is close to completing signup.
  • Place the verification action after a concise explanation, and keep it as the email’s single prominent call to action.
  • Include relevant consent and link-expiration details near the action so recipients understand what confirming entails.

How it is built

  1. Getting-started headline
  2. Verification explanation
  3. Tracking and expiration details
  4. Confirmation button
  5. Account and support information
Email copy

You’re almost there Once you confirm your email address you can get started with Calm. By clicking Confirm Email, you also agree to let Calm track email opens and clicks. This helps us learn what content you find helpful and make our messages better. The confirmation link expires in 5 days. Confirm Email You’re receiving this email because you have an account in Calm. If you are not sure why you’re receiving this, please contact us through our Support Center. Have a question? Visit our Help Center You received this email as a registered user of Calm.com, Inc. 555 Bryant Street, Suite 262, Palo Alto, CA 94301

Brand
Calm
Industry
SaaS · Mental wellness
Type
Transactional
Email
Account verification
Sent
Day 0 after signup
Sent at
Thu, 9:30 AM UTC
From
Calm <hello@breathe.calm.com>
Sent with
Mailgun
Single CTA
All account verification email examples

Breakdown

Main button
“Confirm Email”
Calls to action
1 button, 8 links
Length
108 words · Under a minute
Images
5
Layout
Single column · Visual
Voice
Professional
Language
English
Fonts
Figtree
Dark mode
No custom styles

Colors

  • #389fe6
  • #ffffff
  • #3bbeec
  • #793beb
  • #717171
Blue emailsPurple emailsLight emails

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