Byredo welcome series

3 emails over 17 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome. We think you will like it hereYou are now a part of the Byredo world
Day 77 days later
Email 2 · OnboardingFragrance can tell a powerful storyWhen a whisper of scent pulls you back in time
Day 1710 days later

What each email does

Day 0First emailWelcomeWelcome. We think you will like it hereIntroduces BYREDO’s origins and its approach to creating products rooted in memory and feeling. Invites the new subscriber to explore the brand and highlights customer services and shopping benefits.
Day 77 days laterOnboardingFragrance can tell a powerful storyIntroduces BYREDO’s approach to fragrance through the connection between scent and memory, then invites the reader to explore an in-store experience. It also highlights a gift with a first order.

OnboardingA whole world of ByredoIntroduces Byredo’s approach to personal luxury and its range of scent, makeup, and home products. Invites the reader to explore the brand and highlights shopping services such as samples and free shipping.

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