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Email examplesBrandsByredoSeasonal campaign

Byredo seasonal fragrance campaign

Byredo evokes a nocturnal, haunting mood while featuring fragrances and a candle. It invites readers to explore the curated selection.

Byredo

Day 0 after signup

Creations That Haunt and Linger

Somewhere between shadows and scent

Why it works

  • Build the campaign around a consistent seasonal mood so the product descriptions feel connected rather than like a catalog.
  • Introduce the featured products through brief sensory details, then make the next step clear with one focused call to action.
  • Keep practical service benefits in the footer so they support the offer without interrupting the editorial tone.

How it is built

  1. Web version header
  2. Atmospheric headline
  3. Featured scent descriptions
  4. Selection call to action
  5. Service and social footer
Email copy

Web version | Unsubscribe WHEN THE NIGHT REMEMBERS On skin, the ethereal florals and soft woods of Mojave Ghost unfold, leaving a haunting trace. A flame flickers, and the Altar candle fills the room with its quiet presence. A glimpse into the crystal ball reveals Future Memories, a scent of moments yet to come. Discover a selection of Byredo creations that linger long after the night fades. Explore the selection Customer services Contact Store locator Exclusive services Complimentary samples of your choice Free shipping 30 days free returns Byredo wrapping Try it first Facebook Instagram Tiktok © byredo Unsubscribe | Web version

Brand
Byredo
Industry
Ecommerce · Fragrance and beauty
Type
Promotional
Email
Seasonal campaign
Sent
Day 0 after signup
Sent at
Sat, 8:59 AM UTC
From
BYREDO <shop@newsletter.byredo.com>
Single CTAFree shipping
All seasonal campaign email examples

Breakdown

Main button
“Explore the selection”
Calls to action
1 button, 19 links
Length
99 words · Under a minute
Images
4
Layout
Single column · Visual
Voice
Inspirational
Language
English
Fonts
Byredo Sans
Dark mode
No custom styles

Colors

  • #ffffff
  • #000000
Light emails

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