Burrow
Day 41 after signup
The sofa that started it all
Why it works
- Lead with a recognizable product story to give the promotion context before introducing the offer.
- Follow the discount with a few concrete product benefits so readers can quickly understand what makes the featured item appealing.
- Keep the message brief and focused around one shopping call to action.
How it is built
- Personal greeting
- Product origin story
- Sale offer
- Product benefits
- Shopping call to action
- Personal sign-off
Email copy
Hi there, Nomad is the sofa that put Burrow on the map, and right now it's part of our Black Friday Sale, with up to 40% off sitewide. It's modular, so today's loveseat can become next year's sectional. The fabric shrugs off spills, and the cushions are our plushest yet. Shop Nomad, up to 40% off →. Warmly, Emmy at Burrow 15 W 27th Street New York, NY 10001 Copyright © 2026 Burrow If you are no longer interested in receiving emails from us you can Unsubscribe