Bulleit welcome series

3 emails over 7 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeYou just joined the bold side of bourbon.Let’s make your first pour a good one.
Day 33 days later
Email 2 · OnboardingGood whiskey deserves a great mealPair Bulleit with flavor that holds its ground.
Day 74 days later

What each email does

Day 0First emailWelcomeYou just joined the bold side of bourbon.Welcomes new subscribers to Bulleit with a short introduction to the brand’s history and bold identity. Invites them to explore the brand.
Day 33 days laterOnboardingGood whiskey deserves a great mealIntroduces ways to pair Bulleit Bourbon and Rye with bold foods, then shares a recipe for a Bulleit Old Fashioned. A single button leads to more food-pairing ideas.

OnboardingBar-quality cocktails. Zero effort.Introduces Bulleit Ready to Serve cocktails, highlighting the Old Fashioned, Manhattan, and Whiskey Sour. Each drink has a shopping button, with a short serving suggestion for the Whiskey Sour.

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